49 SPONSORED CONTENT Telstra
WE HAVE SEEN THE ESPORTS GENRE GROWAND ACCELERATE DURING THE PANDEMIC
the largest subsea cable networks in the Asia Pacific and connecting Asia to the top six global gaming companies. These companies rely on Telstra’s GMN for a variety of services and solutions, all critical to the success of their popularity. This includes game development – where teams connect, communicate and share work between Asia and the US – multiplayer gaming, and the movement of data. Another challenge facing publishers is broadcasting, especially with the growth of esports events being produced. In 2019, there were 885 major esports events, with a total audience of 443 million, a figure that is expected to rise to 646 million by 2023. It’s a large, thriving ecosystem consisting of streaming platforms, tournament operators, leagues, brands, teams, talent agencies, venues, studios and broadcasters, with high- quality esports content constantly being moved about between them. The ability to move this content successfully, however, depends on global, reliable and low-latency media networks
such as Telstra’s GMN. It works for live, linear and file-based content, which can be supplied to almost any connected location thanks to Telstra’s strong global partnerships. Recently, Telstra has expanded its GMN to China and India, enabling its customers to access viewers and audiences in these markets, and bringing regional content and special event content from China and India to global audiences. Telstra’s GMN enables venue, event and studio connectivity, and delivery of secure feeds to broadcasters, as well as encoding and live streaming hand-off for straight-to-internet events on YouTube, Twitch and Twitter. Content can also be distributed to cinemas and other large venues for viewing parties and events. For smaller scale events or more streamlined broadcast operations when online video distribution is all you need, Telstra offers dedicated, robust and secure access to a single network, with internet coverage in over 80 countries and access to over 25 cloud providers globally. Telstra Global Internet Services (GIS) works for
streaming, on-demand and file-based video, and can quickly connect publishers with top gaming and streaming providers, including Amazon, Google and Facebook. As is true for Telstra’s GMN, GIS also provides access to 24/7 monitoring and customer support. CONNECTING THE WORLD The next five years for TBS will see the company continue to strive to grow and expand its services, powered by its agile business structure that facilitates collaboration and knowledge sharing. In Australia, it will focus on the next generation of media networks with the development of its 5G network for media capabilities. Internationally, TBS will focus on delivering hybrid, flexible and scalable media solutions for international content delivery and large-scale events and tours.
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