48 SPONSORED CONTENT Telstra
We look at the successes of a newcomer to the broadcast industry, and how it empowered esports live streaming
his year at IBC would have marked Telstra Broadcast Services’ (TBS) fifth birthday. The global business unit was announced at the
across fibre, satellite, internet, data and partnership networks. The DPN, which launched in 2017, is a remote production network allowing customers to produce events remotely in Australia and across the globe. Recognisably, interest in this has been accelerated by the coronavirus pandemic, and TBS will continue to provide more and more remote and virtualised services to the broadcast and sports community. Eriksson explains: “Covid-19 may go away one day, but that doesn’t mean pandemics won’t happen again. The industry will adapt these learnings and implement them so that content creation will go on, no matter the circumstance.” THE DARK HORSE Through all of these achievements, TBS has been powering one market no one saw coming – the professional gaming market. Over the last five years, this nascent industry has become a blockbuster success for broadcasters around the world and is
quickly becoming a contender for traditional sports broadcast. “We have been broadcasting esports since 2015 and have seen this genre grow and accelerate during the pandemic,” explains Eriksson. “We’re now working with broadcasters and sports rights holders that are expanding to esports from traditional sports, as well as with video game publishers, esports tournament organisers and esports arenas.” TBS recognised the traction of esports early on and looked to overcome the broadcast challenges it faced. The first was connectivity, because hyperactivity on servers can overwhelm bandwidth and cause them to go offline or crash, and poor internet or server connection can interrupt gameplay and livestreaming. Fortunately, Telstra’s GMN can support the gaming industry’s connectivity issue. It has access to 2000 points of presence and connectivity in more than 200 countries, 400,000km of network cabling and over 26 submarine cable systems, creating one of
show in 2015 by Telstra, Australia’s leading telecommunications company, as a means to provide its innovative technology to the broadcast, media and sports industries. Andreas Eriksson, head of TBS, says the company’s mission is to “empower all major entertainment companies across the world to leverage Telstra’s media networks”. Since its launch, TBS has gone from strength to strength, leveraging Telstra Corp’s network in more than 200 countries with 2000 points of presence in Australia, Asia, the Middle East, Europe and the Americas. Several innovations include the creation of the Global Media Network (GMN) and the Distributed Production Network (DPN). The GMN is a video contribution and distribution platform that supports permanent and occasional use services on a consumption based business model, and offers point-to- point and point-to-multipoint connectivity
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