awards | Gear of the Year
t seems every year, a wave of innovation in camera technology sweeps the industry. The past year Have your say on these key categories, from mirrorless and PTZ to podcasting kit with Red colour science. Blackmagic’s Pyxis 6K and 12K models made major waves in the cine market but faced
the rise of the Fujifilm GFX Eterna 55 with its monster-sized sensor. Content creators now demand
has delivered everything from smarter hybrid mirrorless cameras to powerful live production tools aimed squarely at modern creators and filmmakers. Mirrorless cameras remain the industry’s hottest battleground, with standout launches from Canon, Sony, Nikon, Panasonic and Fujifilm. Canon’s EOS R6 III, Sony’s A7 V and Panasonic’s Lumix S1 II pushed hybrid performance further, while Nikon’s Z 5II and Z 6III – and Fujifilm’s flagship GFX100 II – continued to impress serious shooters. Yet, the biggest shift has been the rise of creator-focused hybrid cameras. Canon’s EOS C50 generated big interest, while Nikon’s ZR mixed cinema ambitions
portable gear capable of handling YouTube, TikTok, live streaming and professional productions alike. That’s shown in this year’s content creator camera category, where the Canon EOS R50 V is joined by popular models including the Canon Powershot G7 X Mark III, Powershot V1, Fujifilm X-E5, Ricoh GR IV, Sony RX1R III and the Panasonic Lumix S9. DJI’s Osmo Pocket 4, Avata 360 and Mini 5 Pro also proved that compact creator tools are evolving rapidly in the speciality camera section, where the GoPro Mission 1 is looking to change the game.
One size doesn’t fit all From the resolution giant that is the Blackmagic Pyxis 12K (above) to the compact, connected Nikon Z 50II (left) and video-first Canon EOS R50 V mirrorless (right), there’s options for all kinds of creator
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July/August 2026
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