EDUCAT ION
“We use social media channels including Facebook, Twitter, Instagram and YouTube”
At The Perse School, Claire Ziwa, director of communications, masterminds what sounds like a 24/7 operation to ensure that parents can get an in- depth understanding of what life at the school is like – something that, as she recognised when she first joined, wouldn’t necessarily be conveyed during a tour of the school. In addition to using platforms such as Facebook, Twitter, Instagram and LinkedIn (with commendably fast responses – even at weekends – to any comments) she has also set up a YouTube channel featuring films about different aspects of school life. “Prospective parents can have insight into lessons, into things we do extracurricular wise and into some of the voluntary charitable work that we do,” she says. The 40-plus films include Perse School students abseiling down the side of a building in the city centre to raise money for cancer research. Another film shows a 12-day expedition with pupils trekking across India. Add films that show what it’s like to study a particular A-level or GCSE and what you get, says Claire Ziwa, are “deeper insights into life at the school that
90
F E B R U A R Y 2 0 2 0
C A M B S E D I T I O N . C O . U K
Powered by FlippingBook