Cambridge Edition February 2020

EDUCAT ION

and the pleasantly quirky. Academically related achievements are celebrated (one video features a pupil recalling pi to 186 digits) while another recent post features a tour of the grounds, all from a mouse’s perspective. “Our juniors are learning about country mouse and town mouse, so they made felt mice in class and did a search round the grounds from the country mouse’s point of view,” says George Moore. Also popular was a post featuring a meteorite shower filmed to look as if it had taken place in the school’s walled garden – making for a memorable lesson on the topic for the school’s nine and ten year olds. For working parents, social media does a wonderful job of keeping families connected with the life of their child’s school in a way that just wasn’t possible a decade ago. With so many parents putting in long hours, there’s nothing like being able to take five minutes out before a meeting to see what’s going on, from reports on school trips and concert rehearsals to clocking the latest guidance in exam revision (a preoccupation for many families at this time of year).

you wouldn’t necessarily get when you’re walking round.” At St Mary’s School, Cambridge, social media channels used by the school are similarly varied. “We use various social media channels, including Facebook, Twitter, Instagram, LinkedIn and YouTube, although Facebook, Twitter and Instagram are the main sites that we use,” says Zoe Scoular, social media officer and marketing assistant. Conveying details of school life in a way that says worlds about a school’s character and ethos is also a big thing at Stoke College. Head of admissions George Moore coordinates posts for the school’s three main channels – Instagram, Twitter and Facebook. Not only does he have an encyclopaedic knowledge of everything that goes on at the school, he also manages to vary the communications so parents following the school on all three platforms don’t get the identical information each time. It’s clearly engaging, judging by the numbers of people liking their general Facebook page. The information is a mix of the factual

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