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Photography News | Issue 67 | photographynews.co.uk
Print for posterity Give your pictures the pride they deserve
In the digital age we’re all guilty of not printing our images enough. How many times have you told yourself you should print more of your work, or produce more
photobooks? Whether you’re printing for yourself or for clients, make that time now, with our top printing picks and insight from printing experts.
Print perfect prints with a lab
Colorworld Imaging
Colorworld Imaging have been serving professional photographers throughout the UK and across the globe for over 50 years and during that time we have seen huge changes in the industry, but none more than the change from film to digital. Almost overnight, photographers were able to upload their images across the internet instead of posting their films to the lab. But at the same time photographers and customers were able to view their images on their PCs and Macs. Move forward another 20 years, and as individuals we own pretty good cameras on our phones with an abundance of devices to view and store our images, hence reducing the need to have images printed by a professional or local retail lab. Amongst all of this ‘progress’ we seem to have lost something, a true emotion in the finished print. And yes, digital images along with their post-production enhancements look incredible, but until that image is finally printed, we will never capture the real response that we are looking for in photography from our customers. The true emotion of a customer speaks volumes and is validation that our hard work has hit the mark.
Over the years of progress, Colorworld Imaging has sampled and tested numerous papers and printed processes ranging from standard photographic lustre and gloss to the more exciting fine art and metallic papers now printed on extremely high-quality ink jet printers. Turn your image into true emotion with a great range of products from Colorworld
Imaging, including framed prints, portrait and wedding albums, great options with fine art giclée printing and much more.
colorworldimaging.co.uk enquiries@colorworldimaging.co.uk +44 (0) 191 259 6926
One Vision Imaging
We know for a fact that there are more images being taken these days than ever before. But we also know that the vast majority of these will never be printed. Most are stored on our mobile phones, on hard drives or in the cloud. There is strong evidence to suggest that many of these images will be lost forever. This is due to the fast-moving changes in technology and the way we store our data. Many people still have VHS videos, but no machine to play them on. Sadly it would seem that the joy and excitement of finding historic prints in shoe boxes in the loft of family members, loved ones and old friends may never be experienced. Is it therefore not the duty of professional photographers and labs alike to encourage people to print their images rather than lose them? This is certainly the belief of ‘father of the Internet’ Vint Cerf – one of
the original internet pioneers – who believes that history could be lost in a black hole. In a recent interview, Cerf said: “We’ll just be unknowns. Forgotten, because our technology was not good enough to remember.” So what can we do to prevent this from happening? One Vision Imaging has one of the most comprehensive photographic print and product ranges in the industry. Its sole purpose is to ensure professional photographers are fully supported, by offering advice, industry knowledge and unique print and wall display solutions, thus keeping professionals one step ahead of the high street. Photography deserves a photograph to ensure it isn’t lost forever.
onevisionimaging.com 0845 305 2689
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