HOW IMPORTANT IS INTEROPERABILITY IN ENABLING INNOVATION, AND WHAT STILL NEEDS TO IMPROVE TO MAKE MULTI-VENDOR ENVIRONMENTS WORK SEAMLESSLY?
where the industry is coming together to support a multi-vendor approach. On the media transport side, industry initiatives like MXL (Media Exchange Layer) also support customer value by allowing different software-based media functions from different vendors to coexist on the same processing nodes. System interoperability is clearly understood to be a key element of success for any manufacturer. DARREN GOSNEY: It is rare for a workflow to use one brand and one brand only. Therefore, integrators, technicians and operators need to have confidence that the components of a workflow will communicate and work as expected with each other. That is why common standards are so important. SMPTE 2110, for example, gives manufacturers a shared framework for moving professional video and audio over IP and is allowing equipment from different brands to work together within the same workflow. RONEN ARTMAN: Interoperability isn’t optional, it’s the foundation innovation is built on. No broadcaster operates with a single vendor across cloud, IP, AI, edge computing and remote production, so technology that can’t work seamlessly alongside other systems limits what broadcasters can actually do with it. LiveU’s EcoSystem is built around this principle: it’s intrinsically open and modular, designed to work with a range of partners and platforms. IBC 2026 marks the European showcase of LiveU’s expanded collaboration with Sony Corporation, first announced in April. On display is the LiveU TX1, a compact, camera- enable organisations to manage live feeds centrally while supporting distributed teams and creator-driven workflows. Cloud-driven remote production workflows are also allowing lower-tier sports to produce high-quality broadcast streams, expanding live coverage and reaching new fans cost-effectively. Using a single unit alongside LiveU Studio’s cloud production service, one operator can deliver dynamic multicamera coverage, instant replays, curated highlights and behind-the- scenes content – the kind of storytelling that particularly resonates with Gen Z. As these workflows mature, we’re seeing the value shift to digital-first channels, and that’s where the next wave of ROI will emerge. Workflow automation is the key factor driving new levels of efficiency across the production
JAMIE DUNN: As vendors converge solutions onto a similar concept of running software on a standard IT infrastructure backbone, the need for closer collaboration and integration becomes more important than ever. Open APIs are a crucial aspect to support this, but also an acceptance from major competitors that real customer value can only be achieved by offering integrated solutions. Lawo and Grass Valley announced a collaboration in June to provide integration between Lawo HOME and GV AMPP to support best-of-breed choice for the customer, allowing a flexible Dynamic Media Facility to be created today. This is just one example
WHERE ARE TECHNOLOGY INVESTMENTS DELIVERING THE MOST VALUE TODAY?
RONEN ARTMAN: With budgets tighter and teams leaner, the most measurable value is where broadcasters can consolidate production and contribution into unified, IP-native environments to avoid duplicated workflows, fragmented teams and rising operational costs. Cloud-based production, IP contribution and unified digital and IP-based platforms
Powered by FlippingBook