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FABIO GALLO: Live streaming has brought a wave of positive changes to the broadcast landscape, making it more accessible and enjoyable for users. There are a few platforms that make it incredibly easy for people of all backgrounds to become a broadcaster. All you need is a smartphone and internet connection to share your passion or talents and you can start your livestreaming current. Even the smaller sports entities are starting to distribute thousands of live games – increasing their audiences, generating new user data and tracking user behaviour. In some cases, you’re also starting to increase revenue potential. One of the most exciting aspects of live streaming is the ability to connect with your audience in real time. As a content creator, you can interact with your audience in a live chat, responding to comments, generate tweets – and so on. This creates a wonderful sense of
community where people start to interact with each other. The other thing I would add is accessible entertainment. Normally, people are hungry for content, but streaming has made entertainment more accessible than ever before. You can access from any platform to watch sports events or tournaments – or attend huge conferences. SCOTT KIDDER: Similarly, a big thing for me is the opportunity for engagement from the audience. And simply having lower latency. The feedback that loops back to the content or infrastructure providers involved in live streaming has moved forward in leaps and bounds compared to 10-15 years ago. That’s opened up a ton of different opportunities, but also a lot of challenges that are exciting and definitely ready to be solved both by myself and other companies in the industry. That’s something I’m excited about.
VERITY BUTLER: How does live streaming presently impact the broadcast-tech landscape?
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