THREE THINGS SHOULD BE IN PLACE... ACCESS TO THE RIGHT DATA, INSTANTANEOUS INSIGHTS AND DOING THIS AT SCALE
Hotstar during the 2019 ICC Cricket World Cup semi-final between India and New Zealand. But it was the tournament’s final match, pulling in 32 million viewers and achieving a global record for highest CCV of any livestreamed event ever, that truly knocked records out of the park. AIMING FOR STREAMING SUCCESS What this record-setting event shows us is how important it is to understand and monitor exactly what your viewers are experiencing. Pairing that with insights on issues that you can address in real time is what makes for successful streaming events. Major broadcasters now insist on having access to reliable video monitoring systems that deliver actionable real-time insights with very low latency.
To handle any major streaming event, three things should be in place. The first is access to the right data. The team running an event needs to know exactly what viewers are seeing, and the insights need to be easy to find. Second is that these insights should be available instantaneously. If problems arise, but it takes several minutes for the data to become available, it’s often too late to solve the problem before it impacts viewers and their experience. Third is doing this at scale. It’s not enough to provide actionable insight or deliver data quickly if a system falls under enormous scale – this is the hardest thing to get right. BIG HITTERS To find out how to deliver this for your next major livestreamed event, we sought the advice of Jon Dahl, co-founder and CEO of Mux, a company with the knowledge to support great video experience. Established by a team of true experts in online video, the founders of Mux built Zencoder, Video.js and Demuxed, the world’s premiere video engineering conference. Using
AT THE FOREFRONT OF CRICKET
The IPL is a franchise-based cricket competition with teams that each represent an Indian city or region. When the tournament was first founded, an auction was held to determine the cities the teams would be based in as well as the owners. Taking place between March and June every year, it usually lasts approximately seven weeks. Due to Covid-19, the 2020 edition took place from September to November in the United Arab Emirates.
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