FEED Autumn 2023 Web

he Indian Premier League is a men’s T20 cricket league that takes place annually in India, with ten city-based franchise

from Kroll (formerly Duff & Phelps) claimed one of the contributing factors in its startling growth in value was a new television deal with Star India Private Limited, which engaged more viewers as the IPL was transmitted to regional channels over eight languages. It was also the first sporting event broadcast live on YouTube, marking a monumental moment in the video platform’s history books and bridging an ever-closing gap between terrestrial television and online streaming platforms. The 2023-2027 IPL media rights cycle was recently put out to auction, which then led to the announcement in February that Viacom18 would stream the IPL for free on JioCinema – with feeds in 12 languages as well as 4K resolution. Keeping track of stats and data for these sorts of events is not only a must for the leagues from a fan perspective, but it’s proving to be a powerful approach to live streaming. During the 2023 IPL season, JioCinema had already surpassed the previous concurrent viewership (CCV) record of 25.3 million set by

teams participating. Founded by the BCCI (Board of Control for Cricket in India) in 2007, the competition is usually held in summer between March and June. Today, the tournament is the most popular cricket league in the world, ranked sixth by average attendance among all sports leagues in 2014. The IPL accelerated in value between 2016 and 2018. Financial experts valued it at $4.16 billion in 2016, a number which grew to $6.13 billion in 2018. A report



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