FEED Autumn 2023 Web

and size. “We did on-premises playout for 25 years,” introduces Frank Mistol, managing director at Qvest Stream. “Five years ago, though, we decided to change this approach into microservice-based architecture.” Using makalu, you can simply spin up TV channels in the cloud, configure them and start distributing content once the assets are loaded – a process that takes only a few moments. “Makalu has been designed for publishers, content-owners and broadcasters – in which you can create and manage all kinds of playout channels, and where those channels can be operated and created quickly.

services, but also includes integration into advertising pools to enable monetisation of their content.” IT TAKES TWO TO TANGO The technology partnership between Qvest and ELF symbolises a coming together of decades of technological and playout experience – welded with the invaluable knowledge of sports decision-makers and leagues, to deliver FAST playout that sits within a new era of sports broadcast. This is paired with the central factor that it boosts fan experience of the game by a monumental amount. “The content just keeps on coming,” Chris Hahn emphasises. “We produce 107 games throughout the course of the year – live and on demand. Qvest was the perfect fit; it provides wider access to people around the world.” The collaboration offers a new level of online-based broadcasting experience for all football fans outside of stadiums. The pair’s aim is to establish these channels on as many platforms as possible, making the growth of fascination in American football accessible to increased target groups, converging the sport’s popularity and economic development.

“It comes with a range of functions, from ingest to distribution, and it can also be deployed on public and private cloud, providing the opportunity to be used in a hybrid approach.” Mistol outlines the four pillars of business benefits gained by deploying with makalu: 1. Business agility: Something necessary when lacking capital investment or wanting to try out new niches in the market. 2. Economics: With its OpEx model, the makalu platform answers client demand for shorter contract periods. 3. Operations: It’s a solution that offers flexibility for various broadcast environments. 4. Distribution opportunities: Customers want a centralised operation that works from anywhere – something offered by makalu. “When we first met with ELF, we discussed what we could do to use the momentum of this sport’s growing popularity to increase the audiences outside of stadiums,” continues Mistol. “It didn’t take long for the ELF team to decide to have one central partner that not only provides the infrastructure and operational

GAINING FANS Qvest and ELF’s partnership allows content to reach further


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