FEED Autumn 2023 Web

Summer saw the European League of Football and Qvest form a one-of-a-kind partnership, developing a full-service FAST-channel playout solution for the flourishing sport

ounded in 2020 by Patrick Esume, commissioner, and Zeljko Karajica, CEO, the European League of Football

Germany – the Volksparkstadion – with 32,000 people in attendance,” explains Hahn. In the European League of Football’s second year, it had 12 teams from five different countries. Now it has 17 teams from nine European countries. The league’s sudden growth is astounding, and resultantly, the sport now has a much more widely distributed fanbase to reach – beyond the reach of previous mediums, like packed-out stadiums and its known guerilla social media marketing. “We are trying to expand our reach across Europe,” Hahn continues. “We want to place American Football on broader shoulders, not only economically, but also in the sense of media outlets and accessibility.”

WATCH ME! View some of the recent ELF match highlights here by following the code below

(ELF) kicked off its first season back in 2021. It came about after a progressive trend of interest in the sport began to bubble to the surface from some of the major European countries. The sport itself however, has been present in Europe since the eighties. “The ELF uses a franchise system, just like the NFL,” begins Chris Hahn, PR manager for the European League of Football. “We started with eight franchises from three countries, and each year we get more, increasing our presence in Europe. “We recently had a game at the seventh biggest stadium in Hamburg,

FAST TRACK TO 2023 It didn’t take long for the team at ELF to realise the most efficient, profitable method to cater for an expanding fanbase was to start up a FAST channel. Many sports content providers have harnessed the advantages offered by FAST – the key ingredient to launching any successful channel is to have plentiful high-quality content. Naturally, sports offer reams of content – be it live, match highlights or punditry. Once you have made the content, the profitability starts to filter through its advertising structure. However, how does one simply spin up a FAST channel? As an all-in-one cloud-playout product, makalu by Qvest is a software-defined, highly automated playout automation for broadcasters and content providers of any kind

FLEXIBILITY Configure and start distributing content in just a matter of minutes


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