Floki, a cryptocurrency company, recently formed a strategic partnership with World Table Tennis (WTT). This partnership was the first of its kind, providing Floki with international exposure to more than 500 million viewers. It enjoyed increased publicity during the 2023 WTT Championships across platforms including TV, LED displays, table-side A-boards plus the WTT website and social channels. This year’s WTT Championships took place in Durban, South Africa from 20 to 28 May. Floki hoped to reach viewers in China, where table tennis is the most watched – and the national sport. Floki also extended its partnership with Btok, China’s biggest crypto social platform. The trial ran for three months and featured Floki in four places across the platform – two additional placements will be added as part of the deal extension.
MIXING IT UP
UniversalRemote.tv successfully completed a proof of concept with the Professional Fighters League (PFL) using Calrec’s Type R. The company, created by A1 audio engineers Sean O’Gorman and Shawn Peacock, recognised a pattern in remote production: it’s increasingly difficult to find experienced audio engineers to help networks cover their numerous events. To solve this, UniversalRemote.tv proposed remote mixing to the PFL. In other words, it asked how productions can move OB trucks’ audio mixing capabilities to remote engineers. To do this, they turned to Calrec’s Type R. “We really wanted to work with Calrec because its technology is in 99% of the trucks in the US and they are innovative, tried and trusted – and rock solid,” said Peacock. They’re not shipping the audio signals themselves, but rather the ability to control them. “We are maximising the time engineers are able to practise and minimising the time they’re on a plane,” concluded O’Gorman. “The Type R is well-suited for this, and the support of both Calrec and PFL has been invaluable across this project.”
As of June 2023, Real Madrid has achieved the highest social media following among all football clubs, according to an analysis by Safe Betting Sites. The team has amassed 363 million followers across Twitter, Instagram, Facebook and TikTok. Runners-up are FC Barcelona and Manchester United with 342m and 206m total followers, respectively. “This is not only a testament to the club’s on-field success, but also a reflection of its strategic approach to fostering a loyal and passionate
fanbase across multiple platforms,” said Edith Reads, Safe Betting Sites betting expert. An additional Safe Betting Sites analysis revealed that Inter Miami has surpassed the Chicago Bulls to become the third-most followed US sports team on TikTok. The MLS club, which recently announced its signing of Lionel Messi, has also seen its Instagram following increase by a whopping 750%. The page now has 8.5 million followers – more than any NHL, NFL or MLB team.
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