Vivaro Media was the official broadcast distribution partner of CIC Mont Ventoux (formerly the CIC Mont Ventoux Dénivelé Challenge). The race saw cycling teams prepare for the Tour de France – and Vivaro provided coverage to broadcasters globally. Catering to the specific needs of individual broadcasters, Vivaro offers signal over fibre, satellite and SRT. The company provides more than 2500 access points to over 75 broadcasters globally, with more than 250 events – including the Fifa World Cup and the Olympic Games – distributed per month. This year’s CIC Mont Ventoux, held on 13 June, saw 18 teams compete in a single-stage race. Due to inclement weather, it covered 98km instead of the typical 153km. Lenny Martinez of Groupama took first place, with a time of two hours, 48 minutes and 41 seconds.
RUNNING UP THAT HILL
July saw TVU Networks joining forces with the World Mountain and Trail Running Championships for a first-of-its-kind live broadcast. Over five days, the competition showcased top trail and mountain runners representing more than 60 nations, reaching audiences across TV, web and mobile platforms. Relying upon TVU’s portable live transmission technology, the Championships could provide real-time coverage for the first time from trails that are typically
challenging to broadcast live due to connectivity issues. This allowed organisers to effectively extend the thrill of the race beyond the borders of Innsbruck, the host city. What truly distinguished this year’s event was its scale and high quality. Providing the technological backbone, TVU and the World Mountain and Trail Running Championships set a new benchmark for live broadcast in challenging environments.
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