21 SPONSORED CONTENT AWS
Building its workflow on AWS has enabled these features and more. “Live and on-demand video streams were always a part of the plan for MyVictory, as were class ratings and an interactive live comment feed. AWS gives us the video hosting and streaming functionality we need to support this and more with custom coding and the ability to pay as we go,” Houck says. “With AWS, it’s easy to go in and change streaming settings or make tweaks to add new features. There are so many options and settings that we haven’t even explored yet that I’m sure will play a role in how we shape the future of the platform.” Content quality was also a key consideration in building the platform. As Houck notes, “To differentiate ourselves from other online and mobile fitness offerings, we wanted to ensure professional quality, low-latency video experiences for our subscribers. The enthusiasm we’re seeing for the quality of the content and interactive component has been outstanding, and we attribute that in part to AWS.”
AWS provided additional value when MyVictory opted to accelerate its launch ahead of the original target date as the Covid-19 pandemic hit, offering free access to survivors when gyms began to close. It had already produced more than 100 classes, but needed to upload and prepare them for video-on-demand (VOD) viewing. Using AWS Elemental MediaConvert, the team was able to transcode 120 classes, each three to five gigabytes in size, in under two days. “As a small company, we appreciate how simple and quick AWS made the process of getting our launch content staged and ready; we were easily able to scale the VOD transcoding to meet our needs,” says Houck. He concludes, “With AWS, setting up and managing a workflow is so easy, especially with the drag-and-drop functionality. It’s also
incredibly reliable; we don’t have to sit and watch it. Everything just works.” myvictory.com
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