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A new digital platform helps cancer survivors access health and fitness support right in their own homes
n estimated one in three people will develop cancer in their lifetime, but steady advancements in medical research and technology
and meditation training – led by instructors who come from gyms that specialise in working with survivors. Content is typically shot in a studio in Norwalk, Connecticut, with 45 to 50 classes produced each week. Behind the scenes, the website is hosted on Amazon Web Services (AWS) and AWS Elemental Media Services power the site’s video workflow, a combination of technology that keeps content running seamlessly 24/7 regardless of viewer device type or bandwidth. All video content is ingested into AWS Elemental MediaLive for processing and sent through AWS Elemental MediaStore before it’s distributed to Amazon CloudFront for delivery. At its core, MyVictory is a social platform, allowing caregivers, family members, and friends to join for free as sponsors and take classes alongside a survivor or cheer them on. Users can set goals, rate classes, and as they move through classes, earn badges that are shared and celebrated with supporters and other users.
are improving treatments, condition management, and recovery outcomes. Evidence suggests that a dedicated post- recovery exercise regimen can help survivors cope and reduce the likelihood of cancer recurrence. Staying motivated and on track throughout this process, however, requires encouragement and support, which emerging platforms like MyVictory are working to provide. The company’s mission is to guide and motivate cancer survivors with accessible live and on-demand fitness classes and a social platform where they can share their achievements with family, friends and other survivors. Glenn Houck co-founded MyVictory with his business partners in hopes of advancing the health and wellbeing of those affected by cancer. “In talking to our friends and family who had survived cancer, we realised that there’s a real deficit in affordable post-treatment fitness options that give cancer survivors the flexibility to exercise safely outside the gym, and we wanted to fill that void,” says Houck. “Fatigue, weakened immune systems and image self- consciousness can be struggles for survivors keep them away from the gym. Our vision was to create an interactive platform with a good mix of classes that would help keep them moving and motivated from home.” MyVictory includes more than 500 classes – a mix of yoga, cardio, strength, balance
THERE’S A REAL DEFICIT IN AFFORDABLE POST-TREATMENT FITNESS OPTIONS THAT GIVE CANCER SURVIVORS THE FLEXIBILITY TO EXERCISE SAFELY
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