Welcome to the March/April edition of FUJIFILM Focus, your guide to all things Fujifilm! In this issue, you’ll get the lowdown on the new instax mini Evo Cinema™, learn about a new photo competition that’s open to all and get introduced to the new X-Photographers for Fujifilm UK. On top of that, there’s plenty of imaging inspiration to get you out and about in the spring sunshine – and we’re featuring some of our favourite reader-submitted photos in Life As You See It!
Life As You See It
March/April 2026
Spring forward Greet the new season with two exclusive Film Simulation recipes from pro creators
Also inside… ● Guide to
landscape lenses ● Reader gallery ● X-Photographer interviews
Photo contest Win a FUJIFILM X-T30 III in our free-to-enter competition, find full details inside!
Plus tips, techniques, interviews and images to get you motivated INSIDE: Advice, inspiration & ideas for everyone who likes picture taking and making ABSOLUTE CINEMA Discover the instax™ camera inspired by the FUJICA Single-8
Life As You See It Showcasing great images from our community Photos
of Life – As Seen by Our Readers
Welcome to the March/April edition of FUJIFILM Focus : a magazine dedicated solely to the wonderful world of Fujifilm. Available six times a year from the FUJIFILM House of Photography and select retailers, each issue brings you all the information on Fujifilm’s latest releases, alongside seasonal tips and tricks to help you get more out of your photography. Firstly, we’d like to thank our community for the amazing response we’ve had. We asked you to send in your photos, and we’ve been overwhelmed by the number of submissions. We want to print as many images as possible, so this issue features an expanded reader gallery, including a deeper dive into the work of one member from our community on page 8. Thanks to everyone who’s been in touch – keep it coming! If you would like to see your work in a future issue, email focus@fujifilm-collaborators.co.uk . Your photos can be of anything; they just need to showcase Life As You See It! We’re excited to announce the launch of the FUJIFILM House of Photography Photo Competition 2026. This year centres around a theme of authenticity and creating photos that depict the present moment. To find out how to enter and what you could win, turn to page 10. With winter over, we’re springing into the season with a healthy dose of imaging inspiration to help you make the most of all the extra daylight. Flip to page 22 for some season-specific suggestions and don’t miss a pair of Film Simulation recipes on page 26 to help you harness the blossoming colours. There are also two new FUJIFILM X-Photographers to introduce – head to page 14 for interviews with Nicky Hamilton and Rebecca Douglas – and a pair of newly released instax™ products on page 12. We hope you enjoy this springtime issue and we look forward to seeing you in the next one!
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Community
Sarah Loveland Instagram: @sarah_loveland Made with: FUJIFILM X-E5 and FUJINON XF23mmF2.8 R WR
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Community
Martín Ibarra Instagram: @tinchoibarra.uy Made with: FUJIFILM X-T2 and FUJINON XF16-80mmF4 R OIS WR
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Community
Ana Serro Instagram: @stills.by.ana
Made with: FUJIFILM X-T5 and FUJINON XF33mmF1.4 R LM WR
Marianne Hopkins Instagram: @theneurospace_ Made with: FUJIFILM X-T5 and FUJINON XF16-55mmF2.8 R LM WR
Ram Singh Aulakh Instagram: @instaram95 Made with: FUJIFILM X-T5 and FUJINON XF35mmF2 R WR
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Community
Carolina Herrera Instagram: @carohphotography & @caroh.still Made with: FUJIFILM X100VI
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Community
Alex PA Website: alexpalomoalepuz.com Made with: FUJIFILM X100V
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Community
Community Focus: Sean Winfield We learn about Sean’s experiences in the world of gig photography
L ast time we spoke to Sean, in our December/January 2024 issue, it was about his touching monochrome depictions of family life. Since then, he’s plunged into the world of live music photography, building up an impressive catalogue of work in a new genre. We spoke to Sean about how he’s been finding this creative turn. Q. What drew you to photography? A. I was first drawn to photography during the 2020 lockdown. With my wife and I expecting our first child, I felt it was important to start documenting our family life and special occasions. Q. How did you start getting into concert photography? A. After missing out on tickets to see one of my favourite bands, I was looking for a way to get into the show. A few nights before the gig, I reached out to the band on their socials to see if I could possibly take some photos for them. To my surprise, I received a reply saying there would be a photo pass waiting for me at the venue’s box office. This was my first experience in the photo pit. I was full of nerves, excitement and pure joy that not only did I get to see the band, but I was also able to photograph them at the same time. Q. What were the main challenges you found in this new setting? How did you overcome them? A. My first time photographing a concert was a bit of shock to the system. I didn’t expect it to be so challenging – but with the extreme low light, smoke machines and unpredictable movements from the band, it was a struggle to find the right settings to freeze the action and also get as much light into the camera as possible. Sean captured the electric atmosphere of live music in black & white (pictured right) using a FUJIFILM X-E4 and FUJINON XF27mmF2.8 R WR
MADE WITH FUJIFILM X-E4 AND FUJINON XF27MMF2.8 R WR
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Community
MADE WITH FUJIFILM X-E5 AND FUJINON XF27MMF2.8 R WR
Q. What’s the next milestone you want to achieve? A. I would love to shoot for an arena- sized show, and get my work on an album cover. Q. What advice do you have for people who want to improve their own live music photography? A. Get to know your camera. The last thing you want to be doing is fumbling around looking for settings and buttons in a dark, fast-paced environment. Get used to where all your buttons, dials and settings are – and what they do – leaving plenty of time not to miss the shot. “I WAS FULL OF JOY THAT NOT ONLY DID I GET TO SEE THE BAND BUT I WAS ABLE TO PHOTOGRAPH THEM AT THE SAME TIME”
After shooting a few concerts, I got into the rhythm of things. I now shoot wide open with my FUJINON XF27mmF2.8 R WR with a shutter speed of 1/180 sec to freeze the action, and I adjust the ISO accordingly. Another big help has been shooting in time with the stage lighting as it lights up in time with the music. It’s a bit tricky to begin with, but you soon get the hang of it. Q. What’s the best show you’ve photographed so far? A. It was for a band called Pastel – another band I reached out to on social media as I love their music. Pastel gave me my first AAA pass and a first experience of exclusive access. Being able to shoot from the side of the stage, on the stage, backstage and other areas which are not accessible to the general public was an incredible way to get creative in finding new compositions and being able to tell more of a story with my photography. By shooting wide open and with laser-accurate timing, Sean is able to showcase dramatic silhouettes (pictured above) and striking bursts of colour (left)
See more of Sean’s gig photography on Instagram at @live_and_gigging
MADE WITH FUJIFILM X-E4 AND FUJINON XF27MMF2.8 R WR
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Community
Photo Competition The FUJIFILM House of Photography Photo Competition 2026 invites entrants to explore the concept of authenticity. We’re looking for photos that convey a sense of the now. The subject can be anything – it just needs to communicate
a feeling of the present moment. To enter the FUJIFILM House of
Photography Photo Competition 2026, send in a series of five photos that fit the contest’s theme alongside a short description – of 250 to 500 words – that outlines the theme and narrative of your images. Entries will be judged by our panel, with the top three receiving prizes. Shortlisted photos will also be displayed at the FUJIFILM House of Photography gallery as part of a free exhibition. The competition runs until 30 May. Scan the QR code below to enter. Competition prizes: • First place: A FUJIFILM X-T30 III camera, an instax™ camera, a selection of five books from the Photofile series and a print of your work. • Second and third place: A
FUJIFILM X half camera, an instax™ camera and a print of your work.
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Community
We Want Your Thoughts!
As a reader of FUJIFILM Focus and a valued member of our community, your thoughts are important to us. We want to tailor this publication to the wants and needs of our readers – and we need your help to do that. Whether you’re a regular
reader or have just stopped by for the first time, we would appreciate if you could scan the QR code on the right and give us feedback.
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March/April 2026
What’s New… Explore two new ways to experience instant photography with the instax mini Evo Cinema™ and instax mini Link+™
instax™
INTRODUCING THE instax mini Evo Cinema™ Head back in time with the first-ever instax™ video camera
Features ● Film: instax™ mini ● Focal length: 28mm (full-frame equivalent) ● Sensor: 1/5-inch CMOS ● Focus range: 0.1m-∞ ● Weight: 270g ● Dimensions (wxhxd): 100.1x132.5x39.4mm
In 1965, Fujifilm released the iconic FUJICA Single-8. For the home- movie enthusiast and amateur filmmaker, this 8mm movie camera was all the rage. Decades later, the instax mini Evo™ was introduced to bridge the gap between digital and analogue cameras. Now, the instax mini Evo Cinema™ combines the nostalgia of the FUJICA Single-8 and the charm of the instax mini Evo™ in a three-in-one instant camera. Vintage touches like the vertical grip and tactile controls give it a classic feel, while connectivity to the instax mini Evo™ app brings the camera firmly into the 21st century. Blending video recording, stills photography and instant printing, this hybrid tool offers a fresh way to create stories in an eye-catching, retro package.
Create a video in one of many era-inspired styles, then make a print with a QR code that lets you watch it back
Headline Features
instax mini Evo™ App For those looking to personalise their work further, the free instax mini Evo™ app unlocks more. Compatible with Android and iOS devices, it provides remote shooting and wireless image transfers. For aspiring directors, the app is the place to edit and combine clips from the instax mini Evo Cinema™ into cinematic videos up to 30 seconds.
Smooth Controls While the design nods to the past, the controls on the instax mini Evo Cinema™’ are entirely modern. A lever easily adjusts the built-in digital zoom and, on the rear, a 1.54-inch high- resolution LCD screen makes reviewing straightforward. Once the composition is right, simply lift and twist the print lever to produce prints on the spot.
Vintage Looks Travelling back to the sixties is as simple as turning the Eras Dial™. With ten different decades to choose from, it’s easy to find the perfect look. Once an era is selected, the Degree Control Dial is there with ten creative variations to fine-tune the effect. For an extra touch of style, the Frame Switch can add a decade-specific border.
Versatile Modes Make the most of the instax mini Evo Cinema™’s three-in- one capabilities by switching between making timeless photos in STILL mode and recording up to 15-second clips in CINE mode. The camera also functions as a Bluetooth smartphone printer, connecting via the companion app to instantly turn your snaps into nostalgic mementos.
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What’s New
instax™
NEW instax mini Link+™
The instax mini Link+™ is all about personalisation. With this Fujifilm smartphone printer, images can be transferred from your phone’s camera roll or pulled straight from Pinterest. A whole host of built-in features can then be applied to give any photograph the creative edge, such as the exclusive Design Print mode, which is for creating sharp reproductions of intricate illustrative work. There are multiple ways to print photos with the instax mini Link+™. Simple Print is perfect for everyday photographers, while Video Print highlights a single moment from a saved clip. To give some additional flair to your images, you can select frames, stickers or captions with Frame Print. When choosing a single photo is simply impossible, Collage Print can arrange a collection of photos in a single layout. The instax mini Link+™ also features Multiple Print, which produces ten images at a time. Despite its slim, sleek design, the printer is made to stand out with a striking orange and black finish. Protected with an optional fitted case, the instax mini Link+™ makes a great companion for trips, celebrations or daily life.
Finishing Touches Even after the shutter is pressed, the instax mini Evo Cinema™ keeps creativity going. Pick from a range of poster templates and patterns to help you frame your photos in creative layouts and build a beautifully compelling keepsake. For videos, you can make a one-of-a-kind print with a scannable QR code that lets you play it all back.
Enjoy every detail with Design Print mode
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Interview
X-Photographers Get to know FUJIFILM UK’s newest X-Photographers in this special Q&A feature! Meet the
T his year, we welcomed two new entrants to the ranks of our X-Photographers – creatives we collaborate with to run events, give talks, create photography projects and much more. This pair have already got off to a flying start, and we look forward to the next year of working alongside them. In this Q&A, we catch up with Nicky and Rebecca to get to know them and their unique photographic styles a little better.
A. I like to think of my work as a still from a movie – you pause the scene at a pivotal moment, and the viewer is left to fill in the blanks. I’m drawn to images that feel like something has just happened or is about to. There’s atmosphere, tension and narrative – but never the full explanation. I want the audience to lean in and complete the story themselves. Q. How would you describe your photographic style?
Light plays a central role. I’m always chasing that balance between detail and shadow – something natural, immersive and emotionally charged rather than overly constructed. Q. How did you get your start? A. I was head of art at M+C Saatchi, working across major campaigns. I understood storytelling visually, but often found myself thinking about how I would do the image differently. Photography became a natural progression. I wanted full authorship over the image – from concept to capture to final tone. Once I picked
Nicky Hamilton An award-winning commercial photographer and director acclaimed for his cinematic approach to image making, Nicky Hamilton is known for creating captivating images across a range of genres. Website: nickyhamilton.com Instagram: @nicky_hamilton
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Interview
“IT’S YOUR INSTINCT – THE PART OF YOU THAT NOTICES SOMETHING BEFORE ANYONE ELSE DOES”
with the FUJINON GF55mmF1.7 R WR. The GFX100 II gives me medium format depth and tonal separation in a body agile enough for real-world, responsive shooting. The dynamic range and detail are exceptional, but I value the dimensionality most – subjects feel sculpted rather than flat. The GF55mmF1.7 has a cinematic quality I’m drawn to. Wide open, it gives a gentle fall-off that feels immersive but not clinical. It’s now my go-to for portraits and narrative work. Q. What are you working on now? A . After years of meticulously building sets for my commercial work, I’m consciously shifting towards more found moments – but still within my cinematic language. In Tokyo, I became fascinated by ‘inemuri’ – the cultural acceptance of sleeping in public. It translates loosely as ‘being present while asleep’, and is often seen as a quiet symbol of dedication and hard work. I’m exploring this further – capturing people in more vulnerable, unscripted moments that still feel narrative. Real environments. Real light. Real tension. Less construction. More observation. Q. What’s your number one piece of advice for other photographers? A. Find your quiet voice. It’s your instinct – the part of you that notices something before anyone else does. Early in my career, I studied the tools obsessively and inevitably reflected styles of photographers I admired. That’s part of the process. But over time, you have to let that quiet voice grow. Strip away imitation. Pay attention to what really draws you in. When you understand who you are visually – and own it – your work becomes unmistakably yours.
used the FUJIFILM GFX100 on a job. It was a lightning-bolt moment. I could shoot instinctively – fast AF, handheld, responsive – but with all the dimensionality and richness I associate with medium format. The files had depth, the lenses had character and suddenly I didn’t have to compromise between agility and image quality. It fundamentally changed how I approach my work. Q. What’s your favourite camera or lens at the moment? A. After a recent trip to Japan, I’m loving the FUJIFILM GFX100 II paired
up a camera seriously, I became obsessed with light, lenses and the emotional language of imagery. Over time, that evolved into directing and building larger cinematic campaigns. But the foundation has always remained the same: storytelling through still images. Q. What drew you to Fujifilm? A. I’ve always loved medium format for its depth and tonal separation – the quality is incomparable. But traditionally, medium format meant working slower, often tethered to a tripod. That changed when I first
Nicky became fascinated with ‘inemuri’ – the cultural acceptance of sleeping in public – during a trip to Tokyo (above)
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Interview
A. Radical expression, intuitively sought and intentionally captured. I describe it as painting with light at the wild edges, those liminal spaces where earth, sea and sky collide and the known gives way to the unknown. I am drawn to liminal spaces – threshold moments at dawn, beneath the surface of the water, on cliff edges or under the night sky, when the world feels fragile and infinite. I create space for stories to unfold naturally, trusting in the alchemy of the moment, because that’s where real magic lives. The result is imagery that carries weight beyond the aesthetic; it ignites curiosity, awe and enchantment, and in doing so, Q. How would you describe your photographic style?
invites people to remember what they already know but have been too busy to hear. That we are nature, as part of nature. Q. How did you get your start? A. My first proper encounter with a camera came through my first job, developing 35mm film at a newsagents. Something about that process captivated me completely. I think I spent everything I earned on getting negatives processed. I studied human geography and later marine protected areas at postgraduate level, so sensing the connections between people, place and planet has always been part of how I see the world. Photography became the bridge between the emotion and the intellect. It moved from something I did alongside other work into the centre of my life gradually – and then all at once. I started shooting weddings in 2010, went full time in 2014, then lifestyle and branding work began to organically grow from there. In 2020 I made a deliberate decision to focus entirely on purpose-led brands, organisations and leaders. The work that asks something of both of us. My late-in-life AuDHD diagnosis explains so much! The cellular-level fizz that I feel when hyperfocus and special interests are in full flow. The insatiable curiosity, sensing things before they’ve even fully happened. Photography gives me a way to move through the world with all of that, and to process moments that feel almost too immense to hold. It still does. Q. What drew you to Fujifilm? A. Curiosity, as with most things. In 2021, wanting to explore underwater photography, I picked up a second- hand FUJIFILM X-T2 with the FUJINON XF16mmF2.8 R WR and a waterproof housing. My first images came from Walpole Bay Tidal Pool and I was instantly hooked. That series went on to sell more prints than anything I’d produced up to that point, and I remember thinking, why am I still lugging heavy DSLRs around? The FUJIFILM X-T5 came next. I started building a lens collection and made the full switch in summer 2024. I haven’t looked back. What keeps me goes deeper than the initial discovery. Fujifilm cameras feel like an extension of how I experience the world: the tactile nature of the controls, the way colours render with that extraordinary tonal depth in sea and sky. There’s an authenticity to a Fujifilm image that aligns completely with how I work. I am the antithesis of formulaic, and Fujifilm has never felt formulaic.
Rebecca Douglas
A wedding photographer 15 years ago, Rebecca now
Photographer, filmmaker, speaker, writer and more besides, Rebecca Douglas’ imagery seeks to rewild our connection to nature. Website: rebeccadouglas.co.uk Instagram: @rebeccadouglas photography
focuses on work that reminds us of our connection with nature
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Interview
“BUILD YOUR PRACTICE AROUND WHAT MOVES YOU, NOT WHAT PERFORMS WELL ON AN ALGORITHM”
the moment. No forcing. No planning. Just showing up, with a heart full of hope and a camera in hand. That’s where real magic lives, and my FUJIFILM X-T5 made the colours sing just as I experienced it standing there! A moment of being completely soaked, completely alive... Q. What’s your number one piece of advice for other photographers? A. Stay curious. Listen to your intuition. Technical skill matters, but curiosity and trusting your inner knowing is what will sustain you. Ask why light is behaving the way it is. Learn the ecology of the species you are photographing. Pay attention to how a place makes you feel and trace that back to composition and timing. Perhaps most importantly, build your practice around what moves you, not what performs well on an algorithm. The industry can be noisy and trend led. The work that lasts feels authentic and reminds us what it is to be humans on this beautiful planet. If you follow that, your style will emerge naturally and your images will carry something deeper that has the potential to shape hearts and minds.
A . The sun in Seljalandsfoss in Iceland at midnight (far left) is one I will carry with me for a long time. We’d got the last ferry from Vestmannæyjar to the mainland and I was obsessed with a gap in the clouds near the horizon. We had a four-hour drive ahead. A 15-minute detour made no sense at all. But I had a hunch. I’d always wanted to capture the falls from inside the cave, and Iceland has taught me to trust instincts above almost anything else. Was I going to be 15 minutes away from it with the possible dream conditions lining up? So we took the detour. Waiting in the cave was electrifying, more and more people were gathering, we were stood shoulder to shoulder, chatting about what we hoped we might see. The moment the midnight sun broke through was incredible. People were screaming, laughing, jumping for joy. The wall of falling water lit up in deep amber and red. This image for me is liminal, a surrender to the alchemy of
Q. What’s your favourite camera or lens at the moment? A. The FUJIFILM X-T5 is at home in my kitbag, and my favourite lens forever changes. When I want to move freely but still have a camera, I reach for the FUJINON XF27mmF2.8 R WR. That pancake form is joyful. It collapses it all down to something you barely notice you’re carrying, so you can stay present in moments whether shooting for work or play. This image (pictured above) is a perfect example of why. It is from a day trip to Belgium with friends in December – one of those short winter days when the light hangs low all afternoon and then, just before it goes, gives you everything your soul needs. I was there, immersed in belly laughter with my best people, feeling present and still capturing liminal moments as they passed by.
Trips to Iceland (far left) and Belgium (above left) have yielded compelling results for Rebecca
Q. What’s your favourite photo from the last year?
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Technique
Landscape Lenses Your optical guide to taking a different view of the natural world M any who enjoy occasional forays into landscape photography will be happy to work with the standard Wide-Angle Prime
FUJINON XF16mmF1.4 R WR A professional option with a 24mm full- frame equivalent field of view alongside a bright F1.4 maximum aperture. With a perspective slightly wider than that of the human eye, deploy this when you want to subtly dial up the drama, while the bright aperture makes it effective for low-light situations and astrophotography. The lens focuses as close as 15cm, encouraging bold foreground emphasis and ingenuity. The same focus selector as the XF14mmF2.8 reveals engraved depth- of-field markings for manual control, while a weather-resistant construction ensures confident use outdoors and on location.
For serious image makers, it pays to have a lens that’s optimised for the focal length you know you want to use. The simplified optical design of a prime lens allows for reduced distortion and improved quality across the frame - especially in the corners – as well as the potential for a wider maximum aperture or lighter overall construction.
zoom their camera came with – and why not? These lenses tend to be lightweight and capable, with wide ends perfectly suited to landscape coverage and mid- telephoto focal lengths that will let you pick out a few finer details. If landscape photography is something you try your hand at only a few times a year, then this is a great tool to see you through those occasional moments of inspiration. However, those looking to dedicate more time to photographing the natural world should consider expanding their options. Just as a landscape painter will bring a selection of brushes with them, it can be helpful to your landscape photography to be able view your surroundings through a different lens. In this article, we’re talking through the key lens profiles you should consider for your kitbag, highlighting some great examples to go along with your X Series camera. If you’re ready to look at landscapes differently, read on for a breakdown of optics that can offer a new perspective.
Try these: FUJINON XF14mmF2.8 R
Offering a 21mm full-frame equivalent perspective, the FUJINON XF14mmF2.8 R is a versatile wide-angle prime that’s well suited to landscape photography. Its wide field of view delivers strong subject context but without the exaggerated distortion often associated with ultra wide lenses. Built with a robust all-metal construction yet weighing just 235g, the lens features a distinctive pull-back focus ring to allow instant switching between autofocus and manual focus.
XF14 mm F2.8 R
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Technique
XF16 mm F1.4 R WR
Wide-angle zooms are a landscape staple, giving you the freedom to refine composition as light or weather shift. With ultra wide focal lengths that go beyond a standard kit zoom, they offer a path to more expansive images. Wide-Angle Zoom
Try this: FUJINON XF10-24mmF4 R OIS WR
Covering perspectives from an ultra wide 15mm equivalent to a more standard 36mm equivalent, the FUJINON XF10-24mmF4 R OIS WR is highly versatile and great for landscapes. A fixed F4 maximum aperture keeps exposure consistent when zooming, while a close focusing distance of 24cm enables creative compositions with strong foreground emphasis. Built for everyday use, it’s lightweight at 385g and balances comfortably on X Series cameras. Up to 3.5 stops of Optical Image Stabilisation (OIS) support sharp handheld results for low-light stills, while a weather- resistant construction ensures dependable performance in changeable conditions.
XF10-24 mm F4 R OIS WR
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Technique
Mid-telephoto zooms offer a versatile option for landscape photographers, covering a useful range of focal lengths in a single lens. They allow you to isolate details in a wider scene – distant ridgelines, shifting light on a hillside or layered landscape elements – that would be difficult to emphasise with a wide- angle or fixed focal length. This flexibility is especially valuable when physical repositioning isn’t possible. At the longer end, they open the door to experimenting with telephoto compression and visually drawing background elements in closer. Mid Telephoto Zoom Try this: FUJINON XF50-140mmF2.8 R LM OIS WR An extremely capable optic that grants an equivalent full-frame focal range of 76- 213mm, the FUJINON XF50-140mmF2.8 R LM OIS WR is a great option for on-the-move photographers looking to extend the reach of their X Series cameras. Its OIS system grants up to 5.0 stops of benefit, while the constant maximum aperture of F2.8 grants incredible utility in lower light. Offering excellent handling for confident use in a broad range of settings and scenarios, the XF50-140mmF2.8 has an internal zoom mechanism – meaning the lens stays the same physical length when changing focal length – and the entire construction is dust and moisture resistant.
XF50-140 mm F2.8 R LM OIS WR
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Technique
Telephoto Zoom
Telephoto zooms extend your reach deep into the landscape, opening up creative reframing possibilities that shorter lenses simply can’t cater for. Although more specialist in nature, their utility is unmatched when distance or terrain limits your access to certain views. These lenses allow you to pick out fine details – light catching a distant peak, patterns etched into rock or subtle shifts in weather across a valley. At longer focal lengths, compression becomes a defining characteristic, visually stacking elements and exaggerating scale relationships in a way that can transform familiar scenes into striking vistas.
Try this: FUJINON XF70-300mmF4-5.6 R LM OIS WR
Weighing far less than the XF50-140mmF2.8 but more than doubling its focal length at the telephoto end, the 580g FUJINON XF70-300mmF4-5.6 R LM OIS WR is a fantastic option for those seeking a robust, portable and versatile telephoto zoom. With a full-frame equivalent maximum focal length of 457mm, this wide-ranging optic can provide astonishing close-ups of distant subjects, while a close focusing distance of 83cm across all focal lengths delivers a maximum magnification of 0.33x at the telephoto end. Thanks to a dust- and moisture-resistant construction that can operate in temperatures as low as -10°C, the XF70-300mmF4-5.6 is perfect for the outdoors, while its OIS system delivers up to 5.5 stops of compensation for crisp handheld images.
XF50-140 mm F2.8 R LM OIS WR
XF70-300 mm F4-5.6 R LM OIS WR
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Inspiration
Looking for photographic inspiration? Check out these ideas to take you into springtime What to Do in March & April
20 March: Spring Equinox Outdoor Photography
It’s finally here! The spring equinox marks the start of the season on the astronomical calendar, when the Sun crosses the Earth’s celestial equator – this year that will be at approximately 2:46 PM on 20 March. It’s the perfect excuse to head outdoors, embrace the extra light and mark the shifting seasons with your camera. Simulations for the Season Whether you’re attending a pagan ritual at Stonehenge or simply popping to your local park, make the most of it with Film
Phone filling up? Now is the perfect time to revisit idle images on your camera roll. Turn forgotten favourites into high-quality photo prints for your walls, desk or an album, or gather a season’s worth of memories into a beautifully bound photo book. Prefer something instant? An instax™ smartphone printer lets you transform everyday moments into shareable mini prints in seconds. Don’t miss a look at the new instax mini Link+™ smartphone printer on page 13. Spring Clean Your Photos
Simulations suited to natural light. REALA ACE offers faithful colour
reproduction with clean, gently saturated results – ideal for general outdoor scenes. PRO Neg. Hi adds a touch more contrast for portraits in uncontrolled natural lighting. Or, to get the most out of the bright new seasonal tones, Velvia excels in landscapes with rich saturation for vibrant spring colours.
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Inspiration
29 March: Start of British Summer Time
Street Photography
While it’s happening, winter can feel like it stretches on for an eternity: the short, dark days dampening our moods and limiting opportunities for outdoor creativity. Not to worry, Sunday 29 March marks the start of daylight saving, when clocks spring forward by an hour to give us all an extra 60 minutes of evening light – how are you going to use yours? Street Smart If you are looking to break into the world of street photography this spring, why not phone a friend and arrest any newcomer nerves? It can be intimidating, hunting for interesting compositions among the seemingly unsympathetic general public, so going around in a small group makes things quite a lot easier. If you don’t know any
other photographers, then check out the photowalks organised around the country by the FUJIFILM School! Scan for details.
15 March: Mothering Sunday
Photography Gifts
Worth a Thousand Words You can create a photo book filled with family moments, design a contemporary photo block that’s ready to be put pride of place or even personalise a mug with a treasured image. Sometimes, gratitude and love are best communicated with a picture. Scan the QR code to find your nearest PHOTO by Fujifilm retailer and start making the perfect gift.
Mother’s Day is a time to celebrate appreciation, connection and abiding, unconditional love. This year, make your gift more meaningful with something personal. From custom photo cards to photo books and framed prints, MyFUJIFILM offers thoughtful ways to turn favourite moments into lasting keepsakes. Chocolates and flowers are always welcome, but a personalised gift can be treasured for years to come.
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Inspiration
Creatives of all kinds know the frustration of a promising idea losing momentum. If a half- finished project has been lingering for longer than you’d like to admit, how about using the bank holiday to return to it with purpose. Whether you’re stalled at the editing stage or still need to make a few key photographs, a long weekend offers valuable breathing space. Sometimes all it takes is a focused afternoon to regain clarity and rediscover the spark that made the idea worth pursuing in the first place. 3-6 April: Easter Bank Holiday Finish a Photography Project
April Showers
photographic opportunities the shifting conditions bring. These wide-aperture prime lenses are small and weather-resistant, as denoted by the WR at the end of their product names. They make a very versatile set for on-the-move image makers seeking peak performance and dependable equipment – see them at your nearest Fujifilm retailer!
If you’re venturing into the spring sunshine, don’t forget to check the weather report. Many an April walk in the UK has ended with participants dashing for cover from the opening heavens. Better yet, you can come prepared for any unexpected rainfall by pairing your X Series camera with a weather-resistant lens – then make the most of whatever
Compact Weather-Resistant Primes
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There’s never a bad time to photograph pets, but National Pet Day is the perfect excuse. How about trying to achieve a pro portrait aesthetic using your camera? The technique is largely the same as for humans – a good exercise for aspiring people photographers! Top Tips for Pet Portraits You don’t need specialist kit to create great pet portraits. A standard zoom such as the FUJINON XC13-33mmF3.5-6.3 OIS or XF16- 50mmF2.8-4.8 R LM WR can work brilliantly. Get down to your pet’s eye level and put them far away from the background. Select a wide aperture for softer bokeh and use animal mode in your subject detection AF settings for reliable tracking. If you’ve cracked the fundamentals but want stronger background separation and a more classic portrait feel, a mid-telephoto lens with a wider maximum aperture will give creamier bokeh and better subject isolation. 11 April: National Pet Day Pet Photography
X Series Standard Zooms
FUJINON XC13-33mmF3.5-6.3 OIS
FUJINON XF16-50mmF2.8-4.8 R LM WR
X Series Portrait Lenses
FUJINON XF56mmF1.2 R WR
FUJINON XF90mmF2 R LM WR
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Technique
SIMULATION RECIPE BOOK Traveller΄s Gold Carl Hare shares a warm, travel-ready Film Simulation
Settings
n FILM SIMULATION: CLASSIC Neg.
n GRAIN EFFECT: Weak, Small n COLOR CHROME EFFECT: Strong n COLOR CHROME FX BLUE: Off n WHITE BALANCE: Auto; R +1, B -4 n DYNAMIC RANGE: DR200 n HIGHLIGHTS: -1.5 n SHADOWS: +1 n COLOR: +4
n SHARPNESS: -2 n HIGH ISO NR: -4 n CLARITY: -2
recipe to elevate golden-hour light and sun-soaked urban scenes Based around the look of one of Carl’s favourite existing film stocks, this recipe has been developed to be well suited to travelling and photographing in soft, warm light. It enhances golden tones without overwhelming your scene, adding depth and subtle richness while keeping colours believable. The result is a characterful yet versatile look that flatters landscapes, architecture and everyday moments alike – especially when the natural light begins to mellow out towards the evening. An ideal option for travel and street photographers – and a great option for anybody who is planning to bring their camera on a city getaway this spring.
Scan the QR code for help with programming these recipes into your Fujifilm camera
Do you have your own custom Film Simulation recipe that you would be keen to share with our community? Send in a few photos, your recipe and a description via focus@fujifilm- collaborators.co.uk for a chance to feature in a future Simulation Recipe Book! Share Your Recipes
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Technique
Liminality Rebecca Douglas presents a reflective, texture-rich recipe inspired by quiet This Film Simulation recipe honours the cooler seasons: glowing, gentle in contrast, yet rich in texture and atmosphere. Built around REALA ACE, this preserves subtle tonal transitions while deepening colour and emphasising surface detail. It works particularly well in overcast conditions or transitional light, where muted palettes and thoughtful compositions can take centre stage. seasonal shifts and softer light
Settings
n FILM SIMULATION: REALA ACE n GRAIN EFFECT: Strong, Large n COLOR CHROME EFFECT: Strong n COLOR CHROME FX BLUE: Strong n WHITE BALANCE: Custom; R +4, B -4 n DYNAMIC RANGE: DR400 n HIGHLIGHTS: -2 n SHADOWS: +1 n COLOR: +4
n SHARPNESS: -4 n HIGH ISO NR: -3 n CLARITY: 0
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March/April 2026
Deep Dive
Simulation Spotlight Delving into the world of FUJIFILM Film Simulations
suited to outdoor photography, including landscapes and travel. Blue hues remain crisp without becoming exaggerated, while greens and earth tones appear balanced and believable. Its neutral rendering makes PROVIA an ideal starting point. As it doesn’t impose an overriding style, it provides a clear view of how adjustments to white-balance, dynamic range and colour settings affect the final image. For photographers developing their own Film Simulation recipes, it’s an invaluable playground. If you want a photograph to look as you remember the scene, PROVIA is a reliably faithful choice.
As the default setting on X Series and GFX System cameras, PROVIA has ended up as the metric against which other Film Simulations are measured. This familiarity can sometimes mean it’s overlooked, but it remains an extremely versatile and dependable option. PROVIA delivers true-to-life colour with smooth tonal transitions and natural-looking skin tones. The contrast is neither too harsh nor too gentle, making it particularly well
COLOUR
MUTED
VIVID
HIGHLIGHT TONE
SOFT
HARD
SHADOW TONE
SOFT
HARD
CHARACTERISTICS
This Film Simulation is based on FUJICHROME PROVIA, a professional-quality transparency slide film known for its faithful colour reproduction and utilised across landscape, nature, fashion, product and portrait photography.
STANDARD
UNIQUE
Values based on PROVIA/Standard
Offering authentic depictions that work for a wide range of subjects, PROVIA is a dependable option and great base for custom recipes
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