FEED Issue 15

Amazon Web Services (AWS) has added high-speed encoding to its AWS Elemental MediaConvert service. The new feature, Accelerated Transcoding, promises to increase the processing speed of file-based video encoding jobs by up to 25 times and works by automatically determining the best level of resources to assign each job. Once enabled, there’s nothing you need to set; it scales automatically. Accelerated Transcoding is available at no additional cost to those using the on-demand professional pricing tier of AWS Elemental MediaConvert. It works with AVC and HEVC codecs, and HLS, DASH CMAF, MSS, MPEG-2 TS, MP4 and MOV containers. Accelerated Transcoding meets the demand for faster encoding and transcoding. Video service Epix has already sampled the new feature, and according to chief digital officer, Jon Dakss, it is flexible and lets his company deliver 4K streamed content to multiple platforms faster than before. AWS ACCELERATED TRANSCODING

TWO ANNOUNCEMENTS FROM AVID Jeff Rosica, Avid CEO and President

Avid unveiled a redesign of its flagship Media Composer video-editing system and the new Avid Nexis Cloudspaces SaaS storage offering. The Media Composer has a next- generation Avid Media Engine with distributed processing, finishing and delivering capabilities, and a customisable role-based UI for large teams. Users will be able to create and deliver higher-quality content with editing, effects, colour, audio and finishing tools without leaving the tool.

said: “After receiving input from hundreds of editors across the media industry... we reimagined... the product that created the nonlinear video editing category.” Avid’s other announcement, the Avid Nexis Cloudspaces SaaS storage offering, marries Avid’s Nexis storage system with the cloud, allowing users to sync or park on-prem Avid Nexis workspaces to Avid Nexis Cloudspaces. Users will be able to offload projects and media not currently in production to save on local storage. Sony announced the development of the world’s biggest 16K screen, at 9.2m (63ft) by 5.4m (17ft), soon to go on show in Japan. It is formed of several modular panels which don’t have bezels, which creates the impression of a single screen. The display uses Crystal LED (Sony’s brand name for Micro LED technology) and does not require a backlight; it is much brighter than OLED (organic light-emitting diode) screens, while still delivering similar deep blacks. Given the display’s size, resolution and non-standard aspect ratio, the screen probably won’t be seen outside the corporate world for some time. “We’re moving slowly towards 8K TVs at the


end of the decade and who knows how long it will take to get beyond that,” said David Mercer, VP at Strategy Analytics. The screen is currently being installed at a new research centre that has been built for the Japanese cosmetics group Shiseido in the city of Yokohama, and since little 16K footage exists elsewhere, Sony has produced its own film for the screen depicting life-size wildlife. Mercer said: “These displays are incredibly impressive in person, even 8K on a big display is almost mesmerising. When you get to this resolution, it delivers almost a quasi-virtual reality experience as your eyes perceive there to be depth to the content.”

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