36 ADVERTISEMENT FEATURE Sony
information and planning metadata from a multi-platform production system straight to compatible Sony cameras out in the field. After shooting, the content is available straightaway as you can access the footage from the camera directly. This uploaded proxy footage, which can come from multiple journalists in multiple locations, can then be turned over to logging and editorial immediately – even while the shooting is still going on. When the edit is completed, XDCAM air uploads the full-resolution footage that has been selected for the final output. Sony cameras connected to XDCAM air can also stream from the camera straight through into Media Backbone Hive. This achieves similar functionality to having an OB contribution truck feed the output of the camera back to Hive. The stream can be viewed, edited and published from Hive, while the stream is still being recorded. “You can look at it as an ‘internet of things’ approach,” says Almond. “If you’re on the connected network, you can look at any camera out in the field and use it straight away for your edit. You don’t have to pull the high-res out of your camera – until you publish it and then it will automatically pull those high-res files out of your camera.” Working in conjunction with XDCAM air is Sony’s multi-platform production system, Media Backbone Hive – a home base for all the digital nectar gathered by the XDCAM air-enabled journalists in the field. Media Backbone Hive allows teams to access all content through a single shared system – whether that’s producers in the newsroom or other journalists in the field. “On the flip side, if you are in the field and you are connected to Hive, you can compile a story on your laptop with footage from anywhere,” explains Almond. “It’s all connected. You have instant access to everything. That gives remote teams a lot of power. They don’t have to duplicate resources, or even content – and they don’t have to transcode it to use it. They don’t even have to know – or care – where the content they’re accessing actually lives.” NEW LANDSCAPES “The media landscape is changing quickly, especially in news,” says Almond. “And the
market is changing the most drastically in terms of traditional news delivery. The audience – especially millennials – watch traditional, linear news outlets less and less. They want to access news through social media platforms. So this, in turn, affects how the journalists are creating news.” This new, ever-connected news consumer is continuously bombarded with messaging and information. An oft-cited study, conducted by Roger Bohn and James Short at the University of California, concluded the average American consumed 34 gigabytes – or 100,000 words – of information per day. This is a 2012 study – just as online video was coming into its own.
The human brain developed under conditions where most people never ventured more than a few miles away from the place where they were born and where their social circle was more or less the same group of people for life. Where the customs from one generation to the next remained essentially unchanged. The information space we now live in is a very unnatural environment for us poor homo sapiens. If we’re going to be able to manage in this new connected world, it’s vital that we have access to highly dependable sources of factuality.
THE AUDIENCE – ESPECIALLY MILLENNIALS –WATCH TRADITIONAL, LINEAR NEWS OUTLETS LESS AND LESS
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