FEED Summer 2022 Web

Gadney’s company Charisma recognises this infinitely vast world needs to be populated, and that population is likely to be largely non-human. This will make spaces more aesthetically interesting and practically engaging. Spaces get more sticky the

dynamic, ever-changing stories will be almost impossible to construct by a single person or team of writers. “We’re actively experimenting in how AI can create pools of content around a core storyline that maintains its believability.” The metaverse will have many of the attributes of a real-world space – human participants making decisions; commerce taking place; real estate being created, bought and sold; crimes committed. And giant platforms will harvest and sell data. “The challenge I see most around the metaverse is an ethical one. If you are building a new space, the rule set around it – and how that space is built – is very important. If the system is based on the principles of a large social media network, that’s not necessarily a good thing, as we’re seeing with the psychological impact of Facebook on the planet. Do you really want that augmented and in 3D? Absolutely not. You want a more equitable set of experiences relevant to different people, cultures and languages,” Gadney concludes.

THE CHALLENGE I SEE MOST AROUND THE METAVERSE IS AN ETHICAL ONE

more points of interaction there are. And in a world that’s always on, non- human points of interaction will be created and driven by AI and machine learning. “There are quite a few innovations coming through at the moment, but I believe AI is the tsunami that’s going to have the most impact,” he asserts. Creating stories – or might they better be called ‘situations’ – in the metaverse will be extremely complex. Choose Your Own Adventure books of our childhood are primitive branching narratives that will become laughably tedious in a fully realised metaverse. These will spool out in labyrinthine ways, affected by the involvement of the participant. Those kinds of

WELCOME TO THE MACHINE AI will likely be pivotal to immersion

feedmagazine.tv

Powered by