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forward there wasn’t the added speed broadband delivered, but the fact that you could be connected all the time. As a result, it changed our internet habits for good.

Content needs to be considered in a less linear way with the metaverse. Beginning-middle-end narratives will make too small a target to be engaging. If people are willing to click out of a video within the first ten seconds, how much harder will it be to keep them engaged in a linear track, with the distractions of a 3D world around them? “A great example is how The Shining was recreated in Ready Player One , where you have an experience in that world that isn’t locked into the linear story,” Gadney adds. INFINITE INTERACTION Interoperability is an essential problem to solve for the metaverse to

move forward. Technologies often go through conflicts over the dominant format or underlying protocols (VHS vs Beta, Blu-ray vs HD DVD, Apple vs Windows). The best solution will be the one that allows the end customer the greatest flexibility and freedom. Social media companies have encouraged an especially siloed system. We’re not allowed to swap our Instagram photos back and forth between platforms easily – in fact, it’s not clear how much we even own our Instagram photos. This new phase of the internet must allow for simple, intuitive migration between digital spaces, enabling you to take all your digital possessions – and personalities – along with you.

NEXT BIG THING The metaverse could be a fillip for storytelling

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