“People are calling the likes of Fortnite and Roblox the metaverse,” says Chopra, “but these are just individual platforms doing 3D assets and engaged in 3D economies. As this new 3D internet grows, you can go to platforms or build your own identity – and that’s where we come in. I think you’ll need to do both. “The sooner you get involved in the process, build up brand identity and get direct access to your consumers through the metaverse, the more power you’ll gain at an early stage.” POPULATING THE METAVERSE “A lot of buzzwords are floating around right now, but there’s a saying that technology changes are often
overestimated in the short term and underestimated in the long term,” according to Guy Gadney, co-founder and CEO of Charisma – a company that uses machine learning to create and power virtual 3D characters. “The metaverse is the internet in 3D – and not just the web, but the internet itself. It is a highly networked place, and will be the most monumental communications structure between people we’ve ever seen. One of the key differences between the metaverse and the internet is that it will always be on.” Gadney uses an analogy of the transition between old dial-up internet and broadband at the turn of the millennium. The great leap
TECHNOLOGY CHANGES ARE OFTEN OVERESTIMATED IN THE SHORT TERM AND UNDERESTIMATED IN THE LONG TERM
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