BUSINESS & INDUSTRY Get the inside track on crucial media deals – with a streamer’s acquisition of a star-backed data specialist, and more climate-committed companies declared
BROADCASTING TO ITALY Italian multichannel broadcaster Radiotelevisione Italiana (RAI) unveiled a multi-year agreement with Avid. “As a multichannel broadcaster delivering a massive volume of original content, it’s crucial to be ready to scale production capacity whenever we need it,” insists Ubaldo Toni, director of technology for RAI. “Augmenting our workflows
with the latest Avid solutions gives us a powerful foundation to deliver on today’s commitments and easily scale to support future projects.” The agreement consists of an extension to its long-standing use of Avid solutions, while also upgrading to the MediaCentral platform, Media Composer editing software and the addition of Avid Nexis storage systems.
BETTER PRACTICES
Good practices and environmental sustainability across the media and broadcast industries are increasingly hot topics. Fuel was fed to this fire when DPP announced that 50 media companies had officially joined its DPP Committed to Sustainability programme. “As businesses must become more environmentally conscious, I’m delighted to have reached this important milestone,” emphasises Abdul Hakim,
the DPP Committed to Sustainability lead. “It’s a great start for our industry, but there is still a very long way to go. I’m looking forward to supporting more organisations with their ongoing sustainability journeys.” Enabled by members such as Atos and Red Bee Media, the scheme was first launched in 2019 and entails an assessment of a company’s progress against key environmental measures.
It also provides a common framework for procurement teams to assess the environmental impact of their suppliers. “Sustainability is becoming a key consideration for media companies, and we see a growing commitment to making a tangible difference in our industry. There is power in numbers, and as the programme grows, we will increase our positive impact,” states CFO of Red Bee Media, Edward Odevall.
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