CONTENT FILTERED
End-to-end video streaming provider 24i revealed it had acquired UK-based data specialist, The Filter. Co-founded by musician and former Genesis frontman Peter Gabriel, The Filter’s data science, analysis and machine-learning technologies have helped consumers find and watch more of the video content they love. “OTT and pay TV customers at 24i know that increased consumer engagement is an essential element of business success. It drives down churn for subscription services and increases the lifetime value per customer in ad- supported business models,” highlights Neale Foster, CEO of 24i.
With a customer base consisting of Joyn in Germany, Epix in the US, BT TV in the UK and the BBC Studios- owned UKTV Play, The Filter’s managed service approach has accommodated a demonstrable increase in consumer engagement for streaming. “The Filter’s managed service is based on a ‘test, learn and refine’ AI-based methodology that sets it apart from other off-the-shelf recommendation engines and analytics packages. We are excited to bring this expertise in advanced, data-driven personalisation and recommendations to 24i’s modular offering,” concludes Foster.
LIVE MEETS LIVE
SHAPING THE FUTURE
A massive announcement came from Ateme, unveiling its creation of a strategic advisory board consisting of five people, that each represent distinct areas of the wider industry. Serving as a resource to Ateme’s executive leadership, the company hopes the advisory board can address the industry’s general transformation, reflecting on the future of content distribution and consumption. technology officer of Microsoft Azure Media and Entertainment. y Pascal Crochemore, vice president of technology and distribution at Discovery Networks International. y Weidong Mao, senior fellow (SVP) at Comcast. y Anne Schelle, managing director of Pearl TV. “Our advisory board is a melting pot of leaders from different companies, regions and backgrounds, who each understand the challenges and business requirements of these changes, while not forgetting the key issue that we face today, which is sustainability,” explains Rémi Beaudouin, chief strategy officer at Ateme. “By creating the advisory board, Ateme surrounds itself with a combined expertise never before achieved in the industry, to continue its growth.” There are plans for more industry executives to join the board. The current members include: y Hanno Basse, former chief
Acquisitions are often a clear indicator that a vendor is solidifying a specific course for its offerings. This seems true for live streaming and remote production giant LiveU, as it has acquired Easylive.io. In a bid to expand its cloud video platform, the move comes with plans from LiveU to provide its customers with remote and collaborative tools for both cloud-based and hybrid productions – ultimately allowing them to quickly and easily scale up their productions. Samuel Wasserman, CEO and co- founder of LiveU, stated: “We’ve been reinforcing our strategy, as the industry
moves to cloud-based production, introducing brand-new services that meet the needs of customers moving to the cloud. “Recognised as the leader in mobile backpacks, we’re now consolidating our leadership in cloud-based offerings. This announcement is an important step, delivering future-proof tools that help our customers grow their business, building on our deep expertise in live production.” Easylive.io is a livestreaming production studio that sits in a browser, allowing users to mix any content type into live videos – and distribute to a wide audience.
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