STARTED: 2017 SENSETHEFUTURE PICTURES
FOUNDER: TERESA POTOCKA COUNTRY: UNITED KINGDOM
What’s your origin story? The company rebranded as
empathy and understanding, better products and more effective marketing. We offer a way for marketing teams to get inspired by real-time consumer feedback and sentiment analysis. It’s an initiative with a powerful multiplier effect. Sensethefuture Pictures is primarily a television and communications business. We developed a number of unscripted series at the intersection of history, crime and science during the pandemic, as part of the UK commissioning cycle requirements initially – we’re now in the process of selling the series and enabling international co-productions. The company I founded follows an operating model which is a combination of the three-pillars of content creation – high production value content, strategic communications and focus group technology-enabled research. We joined the Producers Alliance for Cinema and Television United Kingdom (Pact UK) Export Accelerator in 2018, to enable international growth in the global market for the business of unscripted and non-fiction entertainment. What’s next? To increase productivity: the number of commissioned hours and extend the reach of our video feedback solution, to reduce the gap between the marketer and consumer internationally – and eventually help TV providers overcome the content discovery conundrum. If you could have anything right now, what would that be? Reducing the timescale for securing a commission, particularly for companies that operate with a small team, staffing up and down. And an overhaul of the funding cycle for development and commissioning. It’s impacting businesses already affected by delays due to lockdowns. Plus, investment to plug skill gaps in creative industries.
Sensethefuture Pictures in 2018, in response to the ever-evolving media
landscape. The name marked a renewed focus on future-oriented TV programme development for the organisation. Sensethefuture Pictures incorporates foresight thinking into its operational activities, and continues to develop and produce communications fused with storytelling – to generate hybrid factual programmes and formats with global appeal. The company won the Media Innovators Award in 2019: Best TV and Film Communications Agency – EMEA. And was longlisted for Channel 5 diversity funding in the same year. We joined The International Trade Association of the Broadcast and Media Industry as a Global Engaged Partner, and I was invited to judge IABM BaM Awards® in 2020 and 2021. We were also part of the Digital Production Partnership Advisory Group from May 2020 until March 2021. The company was previously involved in developing a prototype for a niche OTT streaming service for the Benelux market. This was purely as a content discovery platform and specialist service for a millennial audience, seeking better discovery of the human stories they love to watch. The channel service did not go to market due to Brexit, and the business evolved to become more oriented towards the B2B customer and, in turn, B2B2C. What are you working on now? We offer brands a sequential storytelling solution in the aftermath of the pandemic, with more options for marketing communications. Sequential marketing gives brands the option to convince their market to drive a decision. It is an opportunity to boost performance, engagement and, in turn, conversion. While extending our offering to empower organisations to be more customer centric, the Sensethefuture Customer Closeness solution allows for a two-pronged approach. This enables engagement and additionally maximises reach through a dedicated online environment, reducing the gap between marketer and consumer. Brands use the Sensethefuture Focus Group Technology to have frequent and direct conversations with consumers around the world, leading to deepened
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