manage and, ultimately, generate revenue from their content. “Things get more exciting when you own every part of your media platform, end to end,” adds Armstrong. “And because we provide all those tools, we can enable new solutions for our customers, who can marry together these different functions.” A great example of an end-to- end service is MediaKind Engage, which allows content owners to build revenue with new direct-to-consumer offerings that increase fan engagement
opportunities. And the Emmy® Award- winning Prisma is a key monetisation solution for unifying advertising and linear rights across broadcast and IP. Knowing not only what they want to see, but how your audience behaves, is the key to monetisation. The diverse array of platforms and devices available means there’s a lot of opportunity, but it can also make your audience more elusive. “If you’re not focusing on the young generation, there’s no longevity in your strategy,” notes Armstrong. “In sports, fewer young people are actually watching. That content will start to drop – and execs are working on how to change that trend.” “Different demographics age into different technologies,” says Waln. “You need to figure out where your audience actually are – and where they live and breathe.”
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