CORPORATE VIDEO FOCUS Internal Comms 21
more refined with big organisations,” explains Ward. Microsoft Stream has become a go-to platform for the lower-tier video events, in no small part due to its inclusion with Microsoft Office. The Microsoft tech is something that most IT departments feel confident in implementing, whereas a broadcast or video tech vendor – potentially offering essentially the same product – might be intimidating. It’s the rare business that wants to invest time or money on new software and training when something already available will serve. As result, Stream has the potential to push out Webex and Skype for those second-tier video applications. “I don’t think Stream is sophisticated enough to take over the high-end stuff right now,” says Ward. “But you’ll see continued development and more and more features. It’s in the one-to-watch category.” LET’S PUT ON A SHOW For the big set-piece corporate shows, a jump up in technology, expertise, budget and technology is required. Some of these might even employ peer-to-peer software specialising in livestreaming over corporate networks like Hive or Ramp. Over the last year, Groovy Gecko has divided its
EVERY CORPORATE IS TRYING TO REDUCE FACE TO FACE, AND TO CUT TRAVEL BILLS AND CARBON EMISSIONS
INVITATION TO CONNECT LinkedIn Live (right) is leveraging all of the brand's social tools to hypercharge its new streaming platform
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