20 CORPORATE VIDEO FOCUS Internal Comms
Corporations are putting video at the centre of their internal communications and the tools to do it are becoming easier to use and access IT’S SHOWTIME IN THE BOARDROOM Words by Neal Romanek
ideo has become the ideal way to attract and keep people’s attention and it is starting to be used widely inside
Companies rarely stick with a single vendor for all parts of the business, and this extends to internal communications. We all use email, but just because we’re using Outlook doesn’t automatically mean we’re going to adopt Microsoft Stream as a video platform (although many do). The tools used are dictated by the scale and requirements of the communications. “Lots of big organisations use video streaming internally,” says Ward. “But a lot of the companies we work with almost have tiers of service within the business.” A call among a handful of people where participants need to share the viewing of some slides or a PowerPoint deck is something easily provided by Webex. Microsoft Stream or Facebook’s Workplace might be used for a wider company broadcast. At the higher end might be big, set pieces at corporate events, or major announcements involving the senior leadership team, watched by many viewers. This is where companies like Groovy Gecko are brought in. “I’m almost seeing organisations come up with a menu: ‘If it’s 40 people and my peers in management – that’s Webex. If it’s the entire board talking to the entire organisation – that goes to an external supplier.’ That differentiation is becoming
businesses – not just in Skype chats, but in a systematic way to shape companies and deliver internal messaging. FEED spoke to livestreaming and corporate production expert Groovy Gecko to learn how corporates are using video to transform their businesses. “Every business is trying to reduce face to face, and to cut travel bills and carbon emissions,” says Jake Ward, Groovy Gecko’s business development director. “Face to face is still really good, but what you can do with four out of five meetings is replace them with something that feels engaging and interactive in video.”
JAKE WARD, GROOVY GECKO "They tend to call us when the people on site need more support"
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