19 ADVERTISEMENT FEATURE AWS
THE AUSTRALIAN BROADCASTING INDUSTRY IS UNDERGOING AN INCREDIBLE TRANSFORMATION USING DIGITAL TECHNOLOGY
is a streaming tool that encodes live video for play on any device, from broadcast television to internet-connected devices such as mobile devices and connected TVs. With another tool, AWS Elemental MediaConvert, Network 10 can process video files and clips to prepare on-demand content for distribution or archiving. For the future, Network 10 will be looking to use AWS for delivering video services on- demand and with additional flexibility. Network 10 started working with AWS in 2015 for projects where it needed the scale and reach of cloud to support the hosting and distribution of its content. The company also needed to deliver secure, reliable and scalable infrastructure for expanding its international footprint as it innovated and sought to improve customer experiences. Since then, Network 10 has moved more workloads to the cloud, including
Australian news site 10Daily and streaming service tenplay, and is using a suite of other AWS services including Amazon Elastic Compute Cloud, Amazon Relational Database Service, Amazon Simple Storage Service (Amazon S3), Amazon Elasticsearch Service, Amazon Virtual Private Cloud, and Amazon ElastiCache to store and process on-demand and archival footage. “The Australian broadcasting industry is undergoing an incredible transformation using digital technology,” says Adam Beavis, commercial director for AWS
in Australia and New Zealand. “Network 10 was charged with delivering a high-quality stream of
live video content at low cost – a task that AWS Elemental MediaConnect has made a reality.”
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