MOTORCYCLEMASTERS CASE STUDY
the weather,” says Jonty. “In our favour is the fact that we knowwe’ll be shooting exclusively outdoors all the time, so we just need to be prepared accordingly. Gear’s going to get wet, muddy and dusty, and while we try at all times tominimise dirt and water getting on any gear, a little grime shouldn’t hurt professional equipment. They’re work tools after all, so being too precious about themmakes no sense. We adopt a ‘look after the gear and the gear will look after you’ approach. Everything gets a thorough cleaning when we break things down and pack themaway, and if it’s raining we’ll fit a Camrade wetsuit to the Sony FS7s we’re shooting with. “Often, we have little or no time to check locations, so we need to rely on gut feeling and instinct, as well as open and productive dialogue with the riders we’re working with. If you’re dealing with a sport you knowwell much of that knowledge comes as second
“In our favour is the fact that we knowwe’ll be shooting exclusively outdoors all the time, so we just need to be prepared accordingly”
Europe’s largest motorcyclemanufacturer, and also works with other European motorcyclemanufacturers, championship promoters, riders and clothing and hardwaremanufacturers. Choosing the right kit As someone who started out as a dedicated photographer Jonty, not surprisingly, looked at how hemight use his existing kit when the time came tomove into filmmaking. The teamworks with a number of Canon 1D X cameras for stills, although they are also video-enabled,
nature. Perhaps our biggest challenge is trying to create work that stands out from what others are doing. Being creative on a limited budget isn’t easy, but it’s what we strive to do.” Future7Media’s clients vary from international manufacturers to ‘Fred in a shed’ start-ups, where Fredmight be the company director, the personmaking the products alongside decisions about marketing and advertising, all the while trying to grow the business and handle such things as sales. The company has also built up a strong working relationship with KTM,
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SUMMER 2018 PRO MOVIEMAKER
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