IBC SHOW PREVIEW INDUS TRY.
The show must go on IBC returns after a pandemic-induced hiatus, but what’s in store for the seminal event of the industry calendar?
WORDS. Chelsea Fearnley & Alex Fice
I BC provides the perfect platform to network and build important relationships with suppliers and customers of media and entertainment gear. It’s an opportunity to discover the latest trends in tech – and we’re sure this year will be an especially important one for the production and post-production sectors. Professionals from all over the world will reunite, for an in-person display of everything the future has to offer in the post-pandemic era. In this feature, we’ll highlight the seminars and sessions offering unparalleled insight into emerging, cutting-edge M&E technologies – and, as always, preview the newest products on display at this year’s show.
MUST-ATTEND SEMINARS
How virtual sets and AR are changing content production DATE. Friday 3 December TIME. 2.00-2.45pm In a pandemic year, when sport had to take place behind closed doors, AR triumphed. There were virtual crowds and stadiums, as broadcasters and clubs found ways of keeping fans engaged. This session will look at how AR solutions can continue to benefit sport, through intuitive advertising insertions, storytelling and real-time virtual production.
IBC Accelerator 5G LBXR
Cloud-based workflows – what IP can do for production of content DATE. Saturday 4 December TIME. 3.15-4.00pm Hosted by Thomas Lind, co-founder and director of product management at Appear, this session will explore the role of the cloud in remote and live production. He will analyse its ability to globally scale projects at low cost, and reduce the investment of proprietary technologies – as well as the challenges of moving completely into the cloud.
DATE. Friday 3 December TIME. 4.15-5.00pm The aim of this accelerator is to
enhance and empower the location- based entertainment experience in extended realities, with 5G’s fast-speed connectivity and cloud computing. It will look specifically at using groundbreaking, future-facing content formats in live, multiplayer gaming – within AR, VR, esports and live-animated avatars.
09. DECEMBER 2021
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