Definition December 2021 - Web

ADVERT I SEMENT FE ATURE . ATOMOS

ATOMOS EVOLUTION Atomos is pushing filmmaking technology to create new product categories

recognise the disruptive potential of Apple ProRes – and was one of the driving forces that helped establish the current ubiquity of the format. Atomos has continued to pursue this vision in the creation of a universal Raw platform, bringing together cameras from most major manufacturers, including Sony, Canon and Panasonic. The core recording functionality has grown to encompass an expanded range of formats, including Avid DNxHD/HR, HEVC (H.265), CNDG, Apple ProRes and ProRes Raw, at frame sizes up to 8K, with support for high frame rates and HDR standards. The development of timecode, trigger and Raw over HDMI has delivered an unprecedented level of sophistication across an entire range of cameras – and completely redefined the capabilities of the small camera rig. The technologies that Atomos develops have expanded to encompass different

FILM AND TECHNOLOGY are inseparable. From the earliest moving images through to today, technology has shaped the medium. For every innovation along the way, there have been filmmakers seeking to push the boundaries, challenging the existing technologies and breaking new ground. This sensibility is at the heart of Atomos. Spend any time with the Atomos team, and it’s clear they are driven by a singular vision to create devices that will redefine current technologies for filmmakers in pursuit of their art.

Over the last decade, Atomos has played a central role in a number of key innovations. The initial range of

to develop next-generation, adaptable, multi-function devices, which defy simple classification. In this way, Atomos has evolved what we normally think of as the monitor-recorder, to add new, modular features for switching, streaming, editing, grading, syncing devices and support for multi-cam recording. Learn more on the Atomos website, atomos.com, and Atomos Academy – giving you the perfect opportunity to experience the evolution.

products sought to overcome some of the fundamental hurdles of the DSLR revolution, including power, limits on recording time, and the compromises inherent in heavy file compression. Atomos was early to

kinds of production, as well as different aspects of the production workflow to meet the evolving needs of filmmakers. Atomos has grown the core product line from innovative monitor- recorders – such as the Ninja V/V+, Shogun 7, Shogun Studio 2 and Sumo 19 – and groundbreaking reference monitors, including the Shinobi and Neon series,

MOVING WITH THE TIMES The Ninja V+ has advanced technologically to keep pace with the ever-increasing demands of amateur and professional filmmakers

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