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NEAL ROMANEK: What would be the one thing you would tell a client to do if they wanted to lower their carbon footprint?
PETER SYKES: Look at suppliers and how they address environmental concerns, in terms of the production of goods and service delivery. At Sony, we are aiming for zero environmental footprint by 2050. That sounds like it’s in the distance, but there are milestones towards that final target. So, whether it’s reducing greenhouse gases, or bringing in 100% renewable energy earlier, you should monitor the activities of the companies you’re purchasing services and products from. BRANDON COOPER: You need an open mind, to look at the way your people and processes work. Then, find a way to review them, so you can put sustainable methods up against the ones you currently use – and make a choice. We work with Dejero connectivity solutions to connect people from remote sets to contributors all over the world, in real time. If you consider
“HOW CANWE USE WHATWE HAVE MORE INTELLIGENTLY?”
how much we consume, not only on set, but travelling to locations, this is an immediate reduction in carbon footprint. Look at everything you do when starting a production and ways you can change, even if they hurt a bit. IAN MCDONOUGH: As an industry, we should keep honing solutions for customers. I agree about not moving people around, but also don’t move heavy-duty, high-res 4K or HD content if you don’t need
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Global greenhouse gas emissions by economic sector
Agriculture, forestry and other land use 24%
Electricity and heat production 25%
to. There’s an adage about shifting a high-res piece of video from LA to New York – that ultimately it’s cheaper to put it in someone’s luggage and send by plane, because you’ll use less power, carbon and time. Only move that stuff if you really need to. LIAM HAYTER: Curbing travel is something we’ve covered ad nauseam. I also think the distributed production model opens up so many doors for reducing things automatically. And we don’t use enough commercial, off-the-shelf hardware. Everybody’s got cameras in their mobiles, tablets and laptops. People don’t need to keep buying equipment. How can we use what we have more intelligently? Also, if we start rolling backwards from what we’ve learned over the past 18 months, it would be a shame. We can improve production efficiencies further, very quickly, if we keep iterating. Despite recent horrors, the response of the media industry has been amazing.
Transportation
14% Industry
21% Other energy 10%
Buildings 6%
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