60 START-UP ALLEY LIVE CGI
Words by Ann-Marie Corvin
The organisers of September’s
IBC show in Amsterdam decided not to repeat 2017’s IBC Start-up Forum, but new and daring companies were still in evidence.
This month’s Start-up Alley trailblazers are
companies which showed at IBC for the first time
LIVE CGI
Marc Rowley has always focused on delivering new perspectives to live events. As an Emmy-winning director of production enhancements at ESPN, he innovated with Pylon Cam, a patented goal line pylon that houses multiple cameras to bring viewers new perspectives around the goal line. Now Rowley wants to take live events to a whole new platform, using augmented reality to enhance shots and images, which, he argues, traditional cameras cannot deliver. “A camera does not show you everything, a camera shows you 90% of the action, it takes a multi-dimensional event and flattens it to fit on a sensor, and then the director relies on the user’s ability to re-construct it in their brain,” he says. Rowley claims that by exploiting the latest rendering advancements that gaming engine technologies such as Unity offer, and stitching this together with a mix of sensors and tracking technology, the capture process can now move to full CGI. The camera can be used “to inform the scene and create amazing visual experiences”. So last year he self-financed, with the help of friends and
A NEW DIMENSION The ability to create live computer-generated images has just gotten easier
feedzine feed.zine feedmagazine.tv
Powered by FlippingBook