FEED Issue 08

OURAUDIENCE ISMORE TECHSAVVY THAN THE NORMAL TVORNETFLIX AUDIENCE.S. THERE’SA DEGREEOFEXPECTATION THAT ITNEEDSTOBE CORRECT TECHNICALLY

MOVING UP A GEAR The event was produced at high frame rate and at 1080p resolution to meet the demands of viewers

LINEAR TAKES A BACK SEAT FACEIT’s Lane confirms: “The majority of our audience is online, on demand, Twitch, YouTube, those kinds of services. For us, for esports in general, we're not that worried about linear TV. If they want to be part of it we're happy to bring them in. Just drop us an email, we'll work with you to the best of our abilities. We worked with Sky on this one, they took parts of the final and I believe they're airing a cut-down of the finals.” Lane is also looking to the future, aware, perhaps, of the ever-increasing resolution of the average desktop monitor. “One that keeps bouncing around is 4K. It's interesting and we won't say no to it. It is quite an expensive upgrade in terms of the hardware required, but if our audience was able to consume it and it was what members of the audience wanted, we'd definitely look to move in that direction. “The final,” Lane concludes, “was the sixth anniversary of FACEIT… If you want to play

competitive CS:GO in Europe you play on FACEIT. The Major is a way of saying 'look how far we've come in six years’.” Lane was scheduled to fly to Los Angeles a few days after speaking to FEED to work on another upcoming project. Smith, too, seems pleased that streaming is “definitely on the up, whereas broadcast is being squeezed”. Regardless of what happens to the traditional industry, though, it seems almost inevitable that streaming content can push the technology harder, and the likes of FACEIT and Gearhouse will be there to make it happen.

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