17 STREAMPUNK Vlogging
STRONG VALUES Myles prioritises producing content that he truly believes in. He’s playing the long game
IT BECAME INCREASINGLY CLEAR TO ME HOW ONLINE VIDEO IS AN EXCELLENT VEHICLE FOR INSTIGATING SOCIAL CHANGE
Have you been able to monetise your channel?
you to build a brand and reputation that consumers can directly buy into and support. How do you engage and interact with your audience? It has changed over the years. It has primarily occurred through Twitter and Facebook, but also by referring to video comments in future editions. I’ve also been a big advocate of live streaming to directly interact with your supporters, which I’ve used on various platforms since 2006. Your most valuable vlogging tip? Play the long game – that means have vision, create content you truly believe in and be consistent in how often you post. If you follow that ethos, not only do you have the best chance of building an audience, but you’ll build one that matches the values and goals you hold dear.
I was one of the first adopters of YouTube’s Partnership program back in 2007, allowing me to run ads alongside my videos to earn Adsense revenue. As my audience grew it then allowed me to take up sponsorship opportunities where I was paid to create videos on particular subjects. However, although I never achieved the scale in viewership needed to be financially sustainable, my sole reason for posting on YouTube was because of all the priceless experiences it gave me, including travelling to events around the world and getting job offers because of my experience. More recently I have used the grassroots funding website Patreon where supporters can donate as little or as much as they’d like each month to support my efforts. This for me is the future of generating a sustainable income, because it requires
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