FEED Spring 2022 Web

When it comes to moving files, video requires especially heavy lifting. People will generally avoid moving media in and out of the cloud, if they can. MediaHub operates on a simple, single-payment system based on the amount of data stored – avoiding some of public cloud’s ballooning costs. “We once worked with a client who said that two-thirds of what they were paying to use the public cloud were egress fees. That’s an incredible amount of money,” asserts Sweeney. “With public cloud, when you first put it in, it’s your data – but then it becomes their data. If you try to get it out, you’re going to pay a ransom. We want to avoid that. It’s your data, so you should access it as often as you like; pull it out, put it back in again. It’s yours, use it freely.” CREATING RELIABILITY ArkHub is the company’s low-cost storage system. In addition to offering a flat rate, it is especially friendly to media companies, with dedicated 24/7 technical support, millisecond access latency and its impressive 14 nines of durability. Three data centres around Sydney are connected by multiple fibre links, each of which can support 1.4 terabits of bandwidth. ArkHub is built on Scality and HPE, with the HPE Apollo 4510 Gen10 system and scalable object storage. The Scality Ring solution allows for super-redundancy with no loss of performance or data, even if one of the centres is completely taken out. MediaHub employs two of the Scality Ring systems working in parallel, which makes the system tremendously secure.


On-premises units are still crucial for many

In addition to ArkHub, the company is now offering a suite of products, which help businesses with media management – CacheHub, ExchangeHub, FibreHub, FlexHub, MamHub, PresHub and StreamHub. Organisations outside of traditional broadcast are also knocking on MediaHub’s door, to provide them with secure media solutions – including financial institutions, government and the education sector. When a company opts for the public cloud, low entry costs are one of the most attractive features. Although, when multiple huge files need to be moved around, there can be a tipping point – machines stored down in the basement start to look more attractive. But they don’t need to be in your own basement any more. Data centres are definitely the industry’s future, but where your data centre is, who operates it and who it is designed for – these questions are laden with opportunities for media.


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