scenario, we could literally pull the disk out and give it to them. Try doing that with a public cloud.” MediaHub has shown that housing servers under your own roof not only affords you control of storage, but puts you in the position of being a service provider. Many businesses are looking to offload the responsibility of data management – often the public cloud. Companies who can keep that infrastructure ‘within the family’ can more readily partner with others. The big public cloud providers have worked hard to offer services – of which storage is just a small part – to the media industry, AWS being the highest profile. But organisations specialising in providing services tailor-made for media companies – or even specific branches of the media business – have the potential to offer a level of service and integration that public cloud providers cannot match.
ONE ISSUEWITH PUBLIC CLOUD: IF YOU HAVE A PROBLEM, YOU DON’T KNOWWHERE YOUR DATA IS
A SPECIAL KIND OF CLOUD MediaHub was launched ten years ago as a playout centre for the Australian broadcast and media industry. Initially built for ABC and the country’s WIN network of stations, the company is now a digital infrastructure provider, serving an expanding variety of companies. Essentially, it’s a private, specialised cloud provider, optimised for media. “One of the issues with Amazon S3 Glacier or any of the public cloud providers: if you have a problem, you don’t know where your data is, or who you can call,” says Sweeney. “If a client wants to escalate something, we could tell them exactly where their data is physically. In a worst-case
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