30 GENIUS INTERVIEW Camilla Young
streaming for the UK parliament. We’ve been very, very busy with Brexit, obviously. We do the National Assembly for Wales as well, and also the GLA (Greater London Authority). We’ve got these systems suitable for broadcasters, but parliaments and governments are just the same. They’re broadcasters in their own right. Their priority is to get their content out there, so we use the same underlying systems and processes for our government clients that we do for the broadcasters. FEED: Do these government clients have any specific needs that are different from the broadcasters? CAMILLA YOUNG: They do more social media streaming, so for the European Parliament we’ve built systems to allow us to simultaneously stream to their website, their apps and to social media. They’re streaming to around 80 social media channels at once in 24 languages. They also want their content to be more readily accessible, so they allow downloads and clipping of their content that obviously
I WOULD LIKE MORE YOUNG PEOPLE TO GET INTO IT, MORE FEMALES. I THINK THAT’S REALLY IMPORTANT
broadcasters don’t. So we need to provide that, too. FEED: What are you seeing coming up in terms of streaming opportunities out there? CAMILLA YOUNG: Everyone’s got a streaming infrastructure now. Everybody is delivering multi-format. We’ve seen that become commonplace. What we’re doing now is looking at dynamic scaling, which is where you spin up all your resources only when you need to. Take the European Parliament, for example. They’ve got 20 live channels, but they’re event- based channels. They’re not streaming different meetings or different events, and sometimes they’re not streaming anything
at all. So why keep your cloud infrastructure and your service spun up when they’re not needed? One of our big pushes is to provision the infrastructure and streaming service only when they’re actually required, then spinning them back down again, which will save our costs. People have got the basics. The next stage is making it work a little bit better for people and giving more on the live-to-VOD side. People now understand they can use their live workflow to build their VOD. But now we’re looking at streamlining that to give clients frame-accurate VOD, very fast. So, in the past you could have live-to-VOD, but perhaps you had to wait a bit for the VOD to be produced. We’ve now come up with a way of producing VOD very quickly that is also frame accurate.
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