23 MOBILE APPS Game Shows
Fashioned on the model made popular by quiz app giant HQ Trivia, Primetime is a daily quiz program, available on mobile devices, which allows mass live participation of audiences. Like HQ Trivia, the show features live video interaction with its hosts, but the show claims to be a notch above its competitors, with nominal latency and real-time sync among the production team and home players. “Everyone watches things at their own pace now,” continues Borggård. “Primetime was something that collected the family
and that is what we want the focus of the product to be going forward.” At the end of 2017, Borggård saw the success of HQ Trivia and knew it was something that would work well for a Scandinavian audience. He acted quickly to make sure he was the one who made it happen. “I had been thinking about a daily quiz for a long time, but when I saw it with the video layer on top of it, I thought it was really something, and I knew it would work in Sweden, so I talked to some people
I knew in the industry. We built it and launched a few months later. We didn’t really have a plan except that we loved the product.” When Borggård kicked off the project in December 2017, he had until that point been an entrepreneur working in video, with a small production company run with two other colleagues who are now both a part of Primetime. “The development was very hectic. We were working late nights with a super-small team – with one main developer building the back end and the iOS app. We wanted to just get it out. When we launched we were still trying to get a feel for it, and I ended up having to be the show host for the first two weeks. But it was growing from day one and you could feel that it was something that was really catching on.” Borggård reckons that the technology his new company developed for Primetime is superior to that of its American progenitor, too.
A WOMANWROTE IN TO US AND SAID, ‘FOR THE FIRST TIME, MY KIDSWANT TO BEWITH AND HANG OUT WITH THE FAMILY’
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