22 MOBILE APPS Game Shows
Words by Elsie Crampton
HQ Trivia has been a pioneer in creating interactive game shows on mobile. Companies like Swedish start-up Primetime are taking the format to the next level
ust as they have every other night, the whole family go back to their mobile devices after dinner. Sometimes they keep their phones
on during the meal, each family member enthralled by the content on their screens. And it’s the time they are all finally connected as a family. There’s shouting and joking at each other’s expense. There are furious rivalries and promises to get even. And above all there is fun. This is the world of Primetime, a live mobile game show launched in Sweden in March 2018. “A woman wrote in to us and said, ‘For the first time, my kids want to be with and hang out with the family at the same time every night’. Nothing has done that for a long time,” says Primetime co-founder Petter Borggård.
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