FEED issue 28 Web


BuyDRM provided a massive Widevine implementation in KeyOS for Zee5 that is delivering close to five billion licenses a year, making it the world’s largest DRM deployment. With Chrome usage at 50% among viewers, Widevine was required, and BuyDRM also hit the mark with Zee5 as it could provide strong encryption and rights enforcement in a consumer-friendly DRM system. And since bandwidth is a premium in India, Zee5 uses the embedded download manager function built into the MultiPlay SDKs. Zee5 then uses the MultiKey Service to license users so they can download content and play it back offline, getting around the issue of bottlenecks in the network. SHOWTIME Showtime is a globally recognised brand with a variety of well-known series it produces, including Billions , Dexter , Homeland and Californication . As a long- time BuyDRM client, Showtime relies on its KeyOS MultiKey Service to protect the Showtime over-the-top (OTT) service for playback on a variety of platforms with a multitude of consumer DRMs on-board. Building on this success, Showtime chose BuyDRM to provide robust DRM for a live pay-per-view boxing match earlier in 2019 between Manny Pacquiao and Adrien Broner. This pay-per-view fight was

broadcast live on Showtime.com for Roku, Xbox, Fire TV and Chromecast, and protected with BuyDRM’s KeyOS MultiKey Service. “Major OTT operators like Showtime can ill afford to have any downtime in their DRM deployments or have fragmentation in their implementation of DRM. With BuyDRM’s KeyOS Platform, Showtime has been able to support studio-approved DRM that easily fits into their video workflows. When Showtime decided to broadcast the Pacquiao vs Broner fight, KeyOS provided all of the real-time DRM licensing that’s capable of supporting the volume of users and geographic dispersion,” explains Levy. The match cost viewers nearly $70 each and Showtime experienced zero leakage from the distribution points that BuyDRM was managing, so realised significant revenue through this protected stream. BLIZZARD ENTERTAINMENT Blizzard Entertainment is one of the world’s largest and most well-known brands in the esports business. As a distributor of in-house-developed gaming titles, Blizzard enjoys a large global following of users and brand taste makers. Each year, Blizzard brings its entire network of gamers, partners, developers and industry insiders to Irvine, California, near its global HQ where it holds a five-

day convention known as Blizzcon. This event is a fast-moving blur of product announcements, panels, networking events, partner events and, of course, live gaming. Produced with more than 45 HD cameras broadcasting through two $10 million production trucks, Blizzard delivers a $65 live pay-per-view webcast through Blizzcon.com in HD and SD to all of the major consumer playback platforms. To protect its investment and the rights of individuals paying to view its content, Blizzard uses BuyDRM’s KeyOS MultiKey Service to manage and deliver all of its Widevine and FairPlay licences to hundreds of millions of users around the world. “Blizzard’s annual Blizzcon pay-per-view webcast is by far its largest brand and platform event on a global basis,” notes Levy. “Each and every year it saw increasing numbers of viewers around the globe and more and more of its content leaking to places not authorised. Using BuyDRM’s KeyOS MultiKey Service, Blizzard was able to easily drop in Widevine and FairPlay to support to its encoding, delivery and playback

platforms, making the DRM implementation experience seamless and painless.”

feedzinesocial feedmagazine.tv

Powered by