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of a legitimate studio movie that has been fingerprinted, Facebook will block it. “Fingerprinting means you will be blocked if you’re not supposed to be using [that audio or visual content],” explains Levy. “Once the content is out in the wild, it denies you the opportunity to introduce it to a wider audience.” Wrapping around those technologies is DRM. “You have a lock on your car door, your house, your safe, your computer, your ATM card, your office, your kid’s school. The concept of using DRM on media just extends this core position that locks work. They deter casual theft and they prevent access in general by unauthorised parties,” points out Levy. “However, DRM is just one component of a full spectrum of security components used in concert to thwart the threat of piracy. All these other aspects limit access to the content stream or the download to the end user, but once they have done their job, the last thing that protects the stream or download is DRM,” points out Levy. “Without the DRM technology, all these other technologies fall down. With DRM, every time a user gets that content, they have to be authenticated and get a download token. Using DRM as the final piece of the solution, at the very minimum, operators can prevent the casual reuse, rebroadcast or pilfering of their digital media content.” GLOBAL SOLUTIONS FOR GLOBAL PARTNERS BuyDRM provides a life cycle DRM platform in use by every major studio in the US for pre-release, screeners, digital dailies, voters, B2B and B2C delivery of premium content. This life cycle includes a content origination packaging server, which includes formatting (segmentation, chunking, fragmenting, watermarking, encryption and delivery). It also offers a DRM SaaS platform and a DRM server. THE DATA AVAILABLE OUT THERE SHOWS THAT MOST LEAKS HAPPEN IN THE STUDIO POST-HOUSE BEING HACKED
Finally, it provides secure player SDKs for playing back the content. BuyDRM wraps these three columns together in the MultiScreener platform, where it deploys all of this tech in conjunction to provide the most secure platform for media possible today. As a partner of AWS Elemental, BuyDRM has a mutual API integration between its KeyOS Multi-DRM platform and the AWS Elemental MediaConvert and MediaPackage products. It also partners for testing and validation, deployment, marketing, and sales activities and updates to the API integration. Today, BuyDRM has ABC AU, Blizzard and Zee5 all using AWS Elemental with BuyDRM’s KeyOS. BBC The BBC has been a flagship client of BuyDRM’s for nearly a decade. BuyDRM provides the BBC with two components of the KeyOS platform, the MultiKey DRM Service and the MultiPlay SDKs. When a user downloads the BBC iPlayer app for iOS for example, inside the iPlayer application is the MultiPlay SDK, which ensures that the DRM workflow and playback workflows are intact. This includes everything from licence acquisition, secure licence storage, jailbreak protection, side attack protection, a download manager, AirPlay support and offline playback. Additionally, BBC iPlayer uses the BuyDRM KeyOS MultiKey Service, a DRM- as-a-service (DaaS) platform, to deliver DRM licence keys to all of its users on a wide variety of platforms, from Windows to Android and smart TVs Using KeyOS MultiKey Service, BBC iPlayer delivers DASH content using Google’s Widevine DRM, which is supported across a variety of popular consumer platforms. The broadcaster also uses the KeyOS MultiPlay SDKs to deliver DRM licences on mobile devices for protected playback of premium content. This multi-DRM approach furthers the BBC iPlayer brand as a leading streaming service to address UK’s demand for premium content. In April 2019, BuyDRM announced that BBC Studios has deployed its KeyOS MultiKey Service and MultiPlay SDKs for delivering secure video content. BBC Studios, a global content company, is a commercial subsidiary of the BBC Group. Formed in April 2018 by the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services and ancillaries. BBC Studios’ award-winning
British programmes are internationally recognised across a broad range of genres and specialisms. “BBC Studios continues to expand its reach in south-east Asia, South Africa and European markets and, as part of this expansion, we want to continue to ensure that our content security strategy is robust while offering our customers the flexibility for offline viewing that they’ve come to expect,” says Shad Hashmi, BBC Studios senior vice-president of digital development and services. “BuyDRM’s KeyOS platform allows us to deliver our content to online and offline mobile devices with a high level of security.” ZEE5 Zee5 is one of the top three largest media companies in India, with nearly 700 million users. Much like the BBC, Zee5 has a very geographically diverse user base, including India, South America, Africa, south-east Asia, Russia and the Middle East. The company services users in 12 languages in over 190 countries. To manage this global distribution play, the Zee5 relies on the BuyDRM KeyOS MultiKey Service and MultiPlay SDKs to enable its various operating groups to deliver content in a variety of languages, across locations and across many disparate networks.
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