FEED Issue 04

38 NEWS Royal Wedding

BUILDING THE APP As the plan advanced, Sky News tapped the services of AWS (Amazon Web Services) Elemental and two AWS tech partners, GrayMeta and UI Centric. Developed over just a few weeks, the workflow began with AWS Elemental Live single-channel video encoder ingesting and processing live video from a local input located close to an OB truck. The next stage was delivery to cloud- based AWS Elemental Media Services for processing of live and on-demand multiscreen content. The AWS Elemental MediaPackage service was used for live-to- VOD applications, including catch-up TV, while the Amazon CloudFront CDN unified content for distribution to viewers in the UK and Europe. For surely the most crucial single component – the identification and tagging of celebrities along with relevant information – Sky combined the GrayMeta data analysis platform with the Amazon Rekognition video and image analysis service. Then human moderation of the identifications took place prior to the information being sent to the viewer. The production workflow reached its conclusion with a front-end application and video player, ‘Royal Wedding: Who’s Who Live’, developed by creative engineering firm

UI Centric and accessible via the Sky News app or skynews.com. Video content from the application was also made available on demand after the event. HUMAN TOUCH From the inception of the project all were aware that it would never be possible to fully eradicate the element of chance. There were bound to be surprise VIPs who were not in the database, as well as less well- known individuals who might not be quickly

FACES OF CHANGE The app has been considered a great success – and almost certainly the first step in developing similar services

FIRST LIVE ONLINE VIDEO USER EXPERIENCE WITH DEEP LEARNING

FIRST LIVE ONLINE VIDEO USER EXPERIENCE WITH DEEP LEARNING

AWS CLOUD

LIVEANDON-DEMANDVIDEOPROCESSING&DELIVERYATSCALE

AWS CLOUD

Origin forVOD

LIVEANDON-DEMANDVIDEOPROCESSING&DELIVERYATSCALE

Origin forVOD

Amazon S3

MOBILEUSEREXPERIENCE

Amazon S3

MOBILEUSEREXPERIENCE

LiveVideo Acquisition

AWSElemental Live

AWSElemental MediaLive

AWSElemental MediaPackage

Amazon CloudFront

LiveVideo Acquisition

AWSElemental Live

AWSElemental MediaLive

AWSElemental MediaPackage

Amazon CloudFront

VIDEOAND IMAGEANALYSIS&CELEBRITY ID

VIDEOAND IMAGEANALYSIS&CELEBRITY ID

Amazon Recognition

Amazon Recognition

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