37 NEWS Royal Wedding
A VERY ROYAL AI For its coverage of the recent nuptials of Prince Harry and Meghan Markle, Sky News commissioned an app to help viewers identify guests as they arrived at St George’s Chapel ith a global viewing audience that ran into the hundreds of millions and multiple channels carrying the event in territories around the world, broadcasters were always going to have think carefully about delivering enhanced offerings in the run-up to the marriage of the UK’s Prince Harry to Meghan Markle. Comprehensive 4K/UHD production [see overleaf] was one obvious outcome of these deliberations, but there were also some notable individual innovations – not least Sky News’ dedicated Who’s Who app and online content stream that Words By David Davies
Footman
allowed viewers to identify guests as they approached the wedding venue, St George’s Chapel at Windsor Castle. The project provided Sky News with the opportunity to take a step forward in the use of AI, as senior product owner Hugh Westbrook explains: “We built a database of likely wedding guests and trained it to recognise only those people if they arrived at the wedding. [On the day itself] our team of operators ensured people were correctly identified before putting the information live.”
WHO’S THAT GIRL? Facial recognition tech relied on a mixture of AI and human skills
feedzine feed.zine feedmagazine.tv
Powered by FlippingBook