INDUSTRY. CINE GEAR PREVIEW
Cine Gear Expo defied the odds and gave a welcome glimpse of normality in 2021. But now, in 2022, the show promises to be back to its best LA gets into Gear A fter a tentative restart in September last year, Cine Gear Expo looks set to return with a bang on 9-12 June 2022. An extra day has been added by popular demand, the exhibitor list continues to grow, and in its new home at the LA Convention Center, it’s sure to prove popular with those working in Hollywood and beyond. Definition spoke to Vika Safrigina, VP marketing for Cine Gear’s PR agency Lewis Communications, to discuss what’s in store at this world-famous event – founded by Julianne Grosso and Karl Kresser.
Convention Center, which is new for a lot of people attending. Julianne is expecting a similar attendance to 2019 and the show is already at the same number of exhibitors, with more still signing up. D: The two years when the show didn’t happen must have been a worrying time. Did the team ever question whether we’d see Cine Gear again? VS: There was never any doubt whether things would get back to normal; the question was, when? That was what everyone was asking. The show was more or less planned before the lockdown, so it was about holding off on investment until it restarted. Julianne had the challenge of making sure everyone was engaged, to ensure relationships and conversations were maintained. She decided to create some sessions online, pulling together elements that would normally take place at the show. Cine Gear On Air was a whole series of Zoom sessions with different subjects and guests. This kept conversations going, sustained engagement and made sure the show’s name was out
DEFINITION: Vika, although there was a Cine Gear Expo last September, is June’s event going to revert to what people would consider to be more normal? VIKA SAFRIGINA: Yes, at least in size, attendance and exhibitors. The show in September was a step to getting back to normality – it was smaller, but a beacon of light, giving people the belief that we were moving forward. It was one of the first live events that people actually attended, giving them the opportunity to catch up with exhibitors and friends they hadn’t seen in a while. It was definitely different, feeling more like a social gathering than a show. Now, there have already been several large shows, so people feel more comfortable. We will be at the LA “We’re expecting similar attendance to 2019 and are already at the same number of exhibitors”
Look out for: Core SWX
639Wh NiMH pack was built for demanding situations, as it’s capable of sustaining up to 20A draw on both 14v and 28v outputs simultaneously (40A total). The Helix Max series are dual-voltage on-board battery packs that come in 98Wh and 147Wh capacities, available in V-Mount, 3-Stud and the new Arri B-Mount platform. These integrate seamlessly into your battery fleet and can be used as either 14v or 28v battery packs. coreswx.com
To future-proof customers for the range of high-voltage cameras coming this year, Core SWX will be displaying the award-winning Maverick mobile power station and Helix Max battery packs. The Maverick is the next-generation, all-encompassing block battery system for cinema and lighting applications. The
16. DEFINITIONMAGAZINE.COM
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