CINE GEAR PREVIEW INDUSTRY.
Look out for: Schneider- Kreuznach
Just in time for Cine Gear Expo, Schneider-Kreuznach presents the ISCO4all – the world’s first lens set for anamorphic and spherical storytelling. ISCO4all groups three spherical cine primes with an anamorphic front adapter. The Iscorama 54 CU -1.5x adapter is considered a true classic among anamorphic film fans. While its vintage look remained the same, the modern version shows upgrades such as reduced closed focus distance of 1.4m, clarity improvement and 0.8 gear ring. The three compact ISCOspherical A+ cine prime lenses complement the set, with focal lengths of 43, 58 and 85mm and a 2.4 T stop. They are a Schneider-Kreuznach version of Dulens Mini Primes and made to match the Iscorama style. That is why the lenses are provided with an ISCOspherical amber coating. Selected accessories complete the full set. schneiderkreuznach.com
HISTORIC Cine Gear Expo was founded in 1996, and has been a focal point of the industry, with this event expecting more than 350 exhibitors and 16,000 attendees
“Companies are now paying attention to what each show offers and what the return will be”
differently about engagement, whether it’s with end users or B2B. Covid-19 forced us into different ways of engaging and communicating – I think some of this will remain. Engagement is smaller, for example, but much more focused on a product or process. Companies are looking to find more ways to have a captive audience. The era of large trade shows is at an end – huge conferences where everyone went and hoped for the best because of the volume of visitors. Companies are now paying attention to what each show offers and what the return will be.
see is that people are hungry for in-person contact and interaction. They want to be able to meet, talk and walk around. D: What about the industry itself – how do you think Covid-19 has changed it? VS: It’s growing, both from a production and corporate perspective. The biggest and most obvious development is remote production. That evolution over the past two years wouldn’t have happened if it wasn’t for Covid-19. Remote working is going to stay. Marketing funding allocation has also evolved – companies are thinking
there. This online element will continue and the show will be producing segments through the year. It’s important for people who cannot be there in person, but also for us to do things between shows in LA and Atlanta. D: You recently attended the NAB and BSC expos – did you notice any obvious changes as a result of the pandemic? VS: Short of having to prove vaccination status, I think it’s back to normal. At NAB, some exhibitors had a booth policy to wear a mask, but in LA County the mask mandate has been lifted. The difference I
17. JUNE 2022
Powered by FlippingBook