“And we would have to drag it halfway up the country with a massive team to unload it,” recalls Okotie. “With Sony Virtual Production, you don’t have to do any of that. You just need the technical crew to set up the data, and away you go.” One of the lifesavers of Sony Virtual Production is that it allows key team members to operate the
shoot. Using virtual production, it’s possible to reduce that to only one or two people on-site. “For news, you can just roll up and, as long as you’ve got 5G, Wi-Fi or a network connection, you’re ready to go. It also allows us to do more sporting events, because it’s cheaper to produce. All you have to do is send a camera operator instead of a whole production truck, so we can increase our productivity a lot.” Okotie is quick to point out that remote
production doesn’t just benefit ViacomCBS. “It’s more eco-friendly. We don’t have to drive big vehicles around the country transporting stuff.” Sony Virtual Production has already been used in a variety of high-profile settings, including building a cost-effective live streaming solution for a DTM car racing event from Lausitzring racetrack in Germany and
VIRTUAL PRODUCTION HAS CAUSED A BIT OF EXCITEMENTWITHIN VIACOMCBS
production from any location – right now, that’s often the dining room table. Vision mixing, audio and graphics can all be set up separately or operated remotely, and the only essential technologies on-site are camera, lighting and sound recording. In the past, Okotie was committed to having to deploy a team of at least 27 people for a six-camera
streaming the BMW Berlin Marathon. With greater pressure than ever to get creative and agile about production, for Okotie, adopting this technology is a no-brainer. “It’s simple, easy to set up and it’s agile.
What isn’t there to recommend?” To start your free trial now, go to pro.sony/virtualproduction
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