39 ADVERTISEMENT FEATURE Sony
Dave Hedley, senior product manager at Sony Professional Solutions Europe, explains: “Customers were starting to say, ‘I don’t want to have all this equipment ticking over on my premises. I’d like to move this off-premises into data centres’. ” Customers also need their systems to scale – and scale big. “What we were seeing was an increasing number of small work groups building up, but a difficulty with them sharing content,” continues Hedley. “When social media and web content kicked off, newsrooms had to set up completely different systems in completely different departments in order to run them.” There was a clear need for newsrooms and journalists to be able to collaboratively share content from the very beginning,
which meant building bigger systems and giving more people access from multiple locations. Sony’s solution to these problems was Media Backbone Hive. Sony Media Backbone Hive provided a flexible, highly customisable system, which could be deployed on premises, completely in the cloud – or in any combination of the two, with the ability to share access and content among a huge number of users worldwide. “The existing IT platforms in newsrooms really didn’t scale that well,” says Hedley, “so we re-architected it completely, using fundamentally the same techniques for the Hive core platform that are used in the cloud, including IT technology, Open Source Technology, Docker software that is used by AWS and Azure, and so forth.
THERE’S A REAL DRIVE NOW FOR TELEVISION NEWS SOURCES TO BECOME THAT TRUSTED PROVIDER, RATHER THAN JUST THE FIRST TO BREAK THE STORY
feedzine feed.zine feedmagazine.tv
Powered by FlippingBook