38 ADVERTISEMENT FEATURE Sony
NEWSROOM EVERYWHERE Next-generation newsrooms are as small as your kitchen table and as big as the whole wide world. Sony’s Media Backbone Hive is the glue in a new interconnected way of doing reporting
ony has been building specialised newsroom technology for
decades. The first generation of systems was a lot of proprietary big tech, hardware specially built with news production in mind. At the centre was Sony’s hard disk system, NewsBase, which was announced in the mid-90s. The second generation system, Sonaps, moved away from ’big tin’ to a standardised IT platform, based on networked computer servers and storage platforms like Dell’s EMC Isilon. The first Sonaps was a small- scale system rolled out in 2004, with a larger system released in 2007, which has served TV productions until only recently. The age of cloud has meant a third generation of newsroom systems: flexible, accessible from anywhere and scalable.
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